WeAreAspire
Marketing Lead
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HEAD OF MARKETING
Shoreditch, London | In-person first | Up to £80,000 | Reporting to Marketing Director
Please note: This is an in-person-first role based in Shoreditch, London. The business is unable to provide visa sponsorship, so applicants must already have the unrestricted right to live and work in the UK.
This is an opportunity to lead the marketing strategy behind one of the world's most recognised global podcasts.
We're working with a leading media and investment business that operates at the intersection of creator-led media, communities, products, and ventures.
At the heart of the business is a globally recognised podcast with a huge international audience - and we're looking for a Head of Marketing to help take it to the next level.
About the Role
Reporting to the Marketing Director, you'll own campaign strategy, audience expansion, and go-to-market execution, with a clear mission:
- Make sure the podcast is everywhere its audience is.
- Every platform. Every screen. Every relevant channel.
You'll lead the strategy behind high-impact, multi-channel marketing campaigns that drive audience growth, engagement, and commercial impact.
You'll translate broader business objectives into campaigns that capture attention, cut through the noise, and create genuine conversation.
You'll think beyond individual channels, looking at the entire distribution ecosystem and identifying new opportunities to put content in front of more people, on more platforms, more consistently.
You'll use data and audience insight to understand what is working, what isn't, and where the next opportunity lies.
You'll establish a culture of continuous testing and optimisation, ensuring campaigns are constantly evolving to improve reach, engagement, conversion, and commercial performance.
You'll also build and lead a high-performing marketing team.
- Hire, develop, and mentor exceptional people.
- Set high standards.
- Create an environment where the team can move quickly, take ownership, and consistently deliver outstanding work.
The role will require significant cross-functional leadership. You'll work closely with teams across content, social, paid media, product, and the wider business to ensure everyone is aligned and campaigns move at pace.
- Anticipate challenges.
- Remove blockers.
- Bring people together to get things done.
Ultimately, you'll be responsible for making sure marketing delivers more than attention.
It needs to deliver audience growth, sustained engagement, and measurable commercial impact.
The Person We're Looking For
We're looking for an experienced marketing leader who has a proven track record of taking campaigns from strategy through to execution and delivering measurable results.
You may come from a media, entertainment, content, creator, consumer, or digital business. You'll have experience leading multi-channel campaigns and understand how to build audiences across an increasingly fragmented media landscape.
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You'll be as comfortable discussing audience growth and engagement as you are talking about revenue and commercial performance.
You understand how to take a great product, show, or piece of content and build the marketing strategy around it - finding the right audience, identifying the right channels, and making sure the message cuts through.
You'll be highly data-led, using audience insight and performance data to make decisions rather than relying on instinct alone. You'll know how to create a strong test-and-learn culture and how to turn learnings into better marketing.
You'll also be an experienced people leader. You'll know how to build and develop high-performing marketing teams, set clear expectations, and create an environment where exceptional people can do their best work.
Most importantly, you'll be someone who can think big and move quickly.
You'll be comfortable working in an environment where priorities can change quickly, decisions need to be made with imperfect information, and there is always another opportunity to pursue.
Skills Summary
- Proven experience leading multi-channel marketing campaigns from strategy through to execution.
- Strong track record of driving audience growth, engagement, and commercial results.
- Experience within media, entertainment, content, creator, consumer, or digital businesses.
- Strong understanding of content marketing, social media, digital distribution, and audience development.
- Experience developing go-to-market strategies for products, content, shows, or digital experiences.
- Data-led approach to campaign performance, optimisation, and decision-making.
- Strong understanding of audience insights and using data to shape marketing strategy.
- Experience building a culture of testing, experimentation, and continuous optimisation.
- Proven experience managing, mentoring, and developing high-performing marketing teams.
- Strong commercial acumen, with an understanding of how marketing activity translates into revenue and business growth.
- Excellent cross-functional collaboration skills, working across content, social, paid media, product, and commercial teams.
- Comfortable working in a fast-paced, high-growth environment where priorities can move quickly.
- Strong project management and execution skills, with the ability to keep multiple campaigns moving at pace.
- Must have the unrestricted right to live and work in the UK; no sponsorship available.
Desired Skills and Experience
- Proven experience leading multi-channel marketing campaigns from strategy through to execution.
- Strong track record of driving audience growth, engagement, and commercial results.
- Experience within media, entertainment, content, creator, consumer, or high-growth digital businesses.
- Strong understanding of content marketing, social media, digital distribution, and audience development.
- Experience developing go-to-market strategies for products, content, shows, or digital experiences.
- Data-driven approach to campaign performance, optimisation, and decision-making.
- Strong understanding of audience insights and using data to shape marketing strategy.
- Experience building a culture of testing, experimentation, and continuous optimisation.
- Proven experience managing, mentoring, and developing high-performing marketing teams.
- Strong commercial acumen, with an understanding of how marketing activity translates into revenue and business growth.
- Excellent cross-functional collaboration skills, working across content, social, paid media, product, and commercial teams.
- Comfortable working in a fast-paced, high-growth environment where priorities can move quickly.
- Strong project management and execution skills, with the ability to keep multiple campaigns moving at pace.
- Must have the unrestricted right to live and work in the UK; no sponsorship available.
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Candidate Profile
The ideal candidate is a hands-on marketing leader who knows how to take a great piece of content, product, or media property and turn it into something that reaches a significantly larger audience.
You'll likely have experience within media, entertainment, content, creator, consumer, or a high-growth digital business, with a strong understanding of how audiences discover, engage with, and share content across multiple platforms.
You're equally comfortable developing the strategy and rolling up your sleeves to make sure it gets delivered. You know how to build and execute multi-channel campaigns, understand what makes audiences engage, and use data to continuously improve performance.
You'll have experience leading and developing a team, but you won't be someone who wants to sit several layers removed from the work. You enjoy being close to the detail, moving quickly, and working collaboratively across teams to get things done.
Commercially minded and highly curious, you'll be able to connect marketing activity to measurable audience and business outcomes.
Above all, you're someone who thinks big, moves fast, and enjoys building. You're excited by the opportunity to work on a globally recognised media brand and help shape how it reaches its next stage of growth.
We Are Aspire Ltd are a Disability Confident Committed employer.
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