The Family Chemist
Marketing Lead
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Company Description
The Family Chemist is a family-run online pharmacy and healthcare service built on the belief that care should be personal, compassionate, and easy to access for every individual and family. Founded by Sunny, a clinician with over 15 years in community and primary care, and Nikita, whose psychology background includes supporting adults with autism, the company combines clinical expertise with empathy and strong family values. The Family Chemist offers convenient access to NHS prescription services, private treatments, and 1-to-1 online consultations with qualified clinicians. Services span men’s and women’s health, weight management, and broader family health needs, all delivered with dignity and discretion. With seamless online management and fast, discreet home delivery, The Family Chemist aims to make healthcare simpler, clearer, and more comfortable for everyone.
Role Description
We're looking for a Marketing Lead to take full ownership of our marketing function and strategy — not just running the team, but setting the direction, building the roadmap, and being the senior voice for marketing at the leadership table. This is the right role for someone who has scaled a marketing function before and wants to drive and own the P&L-level thinking behind acquisition, retention and brand — rather than execute against someone else's plan.
What You'll Do
- Own the marketing strategy and roadmap across acquisition, retention, subscription growth, brand and content.
- Own the delivery across multiple channels: SEO, paid social, email/CRM and content.
- Lead, develop and prioritise the workload of the marketing team, resolving competing priorities and unblocking delivery.
- Represent marketing at the leadership table, working directly with the Commercial Director and Directors on commercial strategy.
- Set and enforce briefing standards, quality bars, and approval processes across all campaigns and channels.
- Own the relationship with web development, ensuring marketing and SEO priorities are properly represented in the roadmap.
- Diversify our acquisition mix beyond current channels — building out video ads, UGC (user-generated content) partnerships, and podcast/audio advertising alongside existing paid and organic channels.
- Oversee the creation of content across formats — video, UGC-style creative, written and on-site content — that supports both acquisition and organic/SEO performance.
- Own marketing data integrity and reporting, ensuring leadership has an accurate, trusted view of channel performance.
- Build scalable marketing processes and systems as the company grows through its next stage.
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What We're Looking For
- 5+ years' experience in marketing, with at least 1-2 years in a marketing leadership role.
- Experience in digital health, healthcare, pharmacy, or a regulated consumer health space.
- Track record of scaling marketing within a high-growth company.
- Strong commercial acumen — comfortable owning budgets, forecasts and ROI conversations with leadership.
- Deep working knowledge across performance marketing, SEO, CRM/email, and brand/content strategy.
- Experience building and managing a small marketing team.
- Excellent stakeholder management skills.
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Nice to Have
- Experience with subscription or DTC ecommerce models at scale.
- Experience navigating regulated environments (CQC/GPhC or equivalent).
- Prior experience as a first marketing leadership hire in a scale-up.
What You'll Get
- Full ownership of the marketing function and a genuine seat at the leadership table.
- The chance to define marketing strategy for a company in a high-growth phase.
- Direct influence over commercial outcomes in a fast-moving digital health business.
- Hybrid working.
Benefits
- Professional development support in line with business and regulatory requirements.
- Cycle to Work scheme, allowing employees to purchase bikes and accessories through salary sacrifice.
- Birthday day off (one additional day’s paid leave on your birthday).
- Simplyhealth cash plan following successful completion of your three-month probationary period.
- Flexible leave options, including the ability to buy up to 5 additional days of annual leave per year and take up to 3 days unpaid leave per leave year (subject to approval and business needs).
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