BMS Performance
Marketing Lead
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About the company
A well-established charity and training provider operating in the technical apprenticeships and vocational skills sector. Historically built around apprentice-focused marketing, the organisation is now backing a genuine commercial pivot, building out an employer-facing B2B function from the ground up to grow commercial training revenue alongside its established apprenticeship offer.
Role responsibilities
- Lead a complete commercial redirection of the marketing function, moving it from an apprentice-acquisition focus to a genuine employer-facing, B2B lead generation strategy
- Build and own the employer marketing and lead generation strategy from the ground up, with real freedom to shape how the function works and where it focuses next
- Take full ownership of lead generation, converting enquiries into enrolments and building a strong pipeline of marketing-attributed commercial revenue
- Identify new sectors and employer segments to target, developing value propositions and multi-channel campaigns to reach them
- Line manage a small marketing team, bringing in new ways of working as the function evolves around this new commercial focus
- Build senior relationships with employers and strategic partners to support long-term growth
- Champion the use of AI, automation, and marketing technology to modernise how the team operates
- Report directly on campaign performance and commercial outcomes against agreed lead and revenue targets, with high visibility at leadership level
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Candidate background
- B2B (and ideally B2C) marketing experience with demonstrable commercial outcomes
- A genuine track record in lead generation, not just brand or relationship marketing
- Proven experience building or significantly reshaping a marketing strategy, not just delivering an existing one
- Comfortable with ambiguity and building something new, this is a genuine blank canvas opportunity, not a maintain the status quo role
- Strong commercial acumen and comfort working towards revenue and lead targets
- Confident using AI and digital marketing tools to drive efficiency
- Flexible, initiative-led approach, comfortable working at pace in a small, evolving team
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Closing note
If you're a commercially minded marketer with a genuine track record in lead generation, looking for the chance to build and lead a brand new employer-facing commercial strategy rather than inherit an existing one, then click apply or email to start a confidential conversation.
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