Heathfield Knoll School and Nursery
Marketing Lead
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Marketing Lead
Heathfield Knoll School | Wolverley, Kidderminster, Worcestershire
Job Type: Part-time, term-time with some school holiday commitment (up to 40 weeks per year)
Hours: 20 hours per week, worked flexibly across four or five days
Working Arrangements: Primarily school-based, with the option to occasionally work from home
Reports to: Headteacher
About Heathfield Knoll School
Nestled in the beautiful Wolverley countryside, Heathfield Knoll School is a leading independent school serving families across the Wyre Forest and wider region.
With a rich heritage dating back to 1620, we provide a nurturing, inclusive and ambitious learning environment where every pupil is encouraged to thrive.
Our provision includes Little Cedars Day Nursery, Preschool, Junior School, Senior School and Sixth Form. Set within more than 30 acres of beautiful grounds, we are proud of our close-knit school community and our commitment to providing a personalised education.
Recently named Worcestershire Independent School of the Year, Heathfield Knoll is an exciting place to work, with a supportive team and opportunities to contribute to the school's continued development.
About the Role
We are seeking a creative, enthusiastic and experienced Marketing Lead to take ownership of the day-to-day marketing and communications activity at Heathfield Knoll School.
This is a varied, hands-on role combining digital marketing, content creation, photography, videography, campaign management and community engagement.
Working closely with the Headteacher, Admissions Lead and Business Development Group, the successful candidate will develop and deliver marketing activity that raises the school's profile, strengthens engagement with prospective families and supports pupil recruitment.
The ideal candidate will be a confident and proactive marketing professional who enjoys both creative content development and data-driven digital marketing.
Key Responsibilities
Marketing Strategy and Campaigns
- Develop and deliver the annual marketing plan in collaboration with school leadership.
- Plan, coordinate and deliver targeted marketing campaigns to support pupil recruitment.
- Work closely with the Admissions Lead to identify recruitment priorities and opportunities for growth.
- Monitor campaign performance and adapt activity to improve engagement and conversions.
- Manage marketing expenditure within agreed budgets.
Digital Marketing, SEO and Paid Advertising
- Manage and optimise Google Ads and social media advertising campaigns.
- Undertake continuous SEO work to improve the school's organic search visibility.
- Conduct keyword and search-intent research relating to independent education and local school searches.
- Monitor developments in AI-powered search and identify opportunities to improve the school's online visibility.
- Research, write and publish SEO-focused website content and blogs.
- Maintain and update the school website, including news, events and landing pages.
- Produce regular reports covering website performance, SEO, PPC and digital marketing activity.
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Social Media and Content Creation
- Manage the school's Facebook, Instagram and LinkedIn channels.
- Plan, create and schedule engaging content for different audiences.
- Capture and edit photography and video showcasing school life, events and pupil achievements.
- Create engaging digital graphics and promotional materials.
- Maintain a consistent brand identity across all marketing channels.
Design, Events and Communications
- Design marketing materials including adverts, flyers, booklets, banners and digital publications.
- Lead the marketing and promotion of Open Events and other pupil recruitment activities.
- Coordinate external photography, videography, print and advertising suppliers when required.
- Manage press and PR activity, including drafting press releases and identifying positive media opportunities.
- Build relationships with local schools, nurseries, businesses and community organisations.
- Identify opportunities for advertising, partnerships and sponsorship.
About You
We are looking for a creative, organised and self-motivated individual who can confidently manage multiple marketing activities and take ownership of projects from initial concept through to delivery.
Essential Experience and Skills
- Previous experience in marketing, digital marketing, communications or a similar role.
- Experience planning and delivering marketing campaigns.
- Strong social media content creation and management skills.
- Excellent copywriting, proofreading and written communication skills.
- Experience creating digital and printed marketing materials.
- Good photography and video capture and editing skills.
- Practical experience of SEO, keyword research and website optimisation.
- Ability to analyse marketing performance and use data to inform decisions.
- Strong IT skills, including Microsoft Office.
- Excellent organisational skills, attention to detail and the ability to work independently.
- Creative flair, initiative and a proactive approach to developing new ideas.
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Desirable Experience
- Adobe Creative Suite, particularly InDesign, Photoshop and Premiere Pro.
- Google Ads and PPC campaign management.
- Facebook and Instagram advertising.
- Google Analytics and other digital reporting tools.
- Website content management systems.
- Email marketing platforms.
- Understanding of AI-powered search and evolving digital search behaviour.
- Previous experience in education or the independent school sector.
Working Arrangements
This is a part-time position working 20 hours per week for up to 40 weeks per year, including some school holiday commitments.
Hours can be worked flexibly across four or five days per week, with the opportunity to occasionally work from home.
The successful candidate will be expected to attend school for key events, including Open Events, Sports Day, Prize Giving and school productions. Some evening and weekend working may be required.
Additional paid hours may be available during the summer holidays to support marketing campaigns and preparations for the new academic year.
There is potential for the hours and scope of the role to develop in line with the school's future needs.
Why Join Heathfield Knoll School?
We offer a welcoming, inclusive and supportive working environment where staff are valued and encouraged to develop professionally.
Staff benefits include:
- Free hot lunches
- Workplace pension scheme
- Occupational sick pay
- Access to private health and life insurance
- A strong focus on staff wellbeing, including optional termly counselling sessions
- Flexible part-time working arrangements
- Opportunities for professional development
This is an opportunity to make a meaningful contribution to the future of an established independent school, while enjoying the creativity and variety of a hands-on marketing role.
Safeguarding
Heathfield Knoll School is committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be expected to follow the school's safeguarding policies and procedures, including the appropriate use of pupil photographs, video footage and personal information.
How to Apply
For a full job pack and further information about the position, please contact:
- Email: jonions@hkschool.org.uk
- Telephone: 01562 850204
- Address: Heathfield Knoll School, Wolverley Road, Kidderminster, Worcestershire, DY10 3QE.
Heathfield Knoll School reserves the right to shortlist and appoint ahead of published deadlines.
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