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Marketing Lead
13 months fixed term – maternity cover
November start
Role requirements
We're looking for an experienced Marketing Lead to cover a period of maternity leave. This is a senior, hands-on role sitting at the heart of Tag's commercial growth, where you will be responsible for building and executing a marketing programme that drives awareness, consideration and conversion for Tag across EMEA.
You'll be the sole senior marketing lead for the EMEA business, reporting into the Chief Growth Officer and working closely with the CEO and senior leadership team to ensure marketing activity is directly aligned to Tag's 2027 growth strategy. The immediate priority is to execute the 2027 Marketing plan but you’ll have the autonomy to adapt the strategy as business priorities evolve.
Brand & Positioning
- Maintaining and evolving Tag's market positioning across all external communications, and lead on internal communications for EMEA
- Ensuring consistency of narrative, tone and visual identity across all touchpoints
- Growth: Overseeing the creation, development and refresh of credentials, specialism one-pagers, case studies and collateral as required
Marketing Strategy & Planning
- Executing Tag's 2027 marketing plan, managing and optimising activity across events, LinkedIn, PR, ABM, intermediary programmes, awards, newsletters, content and thought leadership.
- Reporting on KPIs and making recommendations to leadership on where to focus investment, realigning marketing priorities where you see fit.
- Ownership and management of the marketing budget
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Events & Activations
- Leading Tag's presence at key industry events from activation concepts from brief through to on-site delivery
- Identifying new event and speaking opportunities relevant to Tag's growth ambitions
Content & Thought Leadership
- Overseeing Tag's always-on LinkedIn content calendar across EMEA
- Commissioning, writing and editing thought leadership content for trade press and owned channels
- Identifying and managing award submissions across relevant programmes
Growth Support
- Working closely with the growth team to develop case studies, door-opener tools and pitch materials
- Supporting the ABM programme with relevant content and campaign assets
- Working alongside the Business Development Director to managing Tag's intermediary relationships
Global Marketing
- Supporting regional marketing activity across MENA in collaboration with local stakeholders
- Work with the Global Marketing Director and regional marketing leads in AMS and APAC to align on Tag’s overall marketing strategy and activity.
- Align with the wider dentsu marketing team to scope out opportunity for collaboration and partnerships
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Skills:
- Strong strategic thinker who can also execute - this role requires both
- Excellent communication and written skills across multiple formats and stakeholders
- Good collaboration, problem solving and decision-making skills – ability to be proactive and use initiative
- Excellent organisational skills, with strong attention to detail and ability to manage multiple workstreams simultaneously
- Ability to be flexible and pivot as priorities change
- Strong team player who can provide guidance to the Senior Marketing & Growth Manager, and oversee the Marketing Assistant.
- Display confidentiality at all times with regards to Tag and client business
- Experience in managing multiple parties, including copywriters, designers, internal and external relationships, production teams and C-Suite
- Ensure all output meets and exceeds business expectations and adheres to deadlines.
- Familiarity with Salesforce/Pardot is a benefit but not necessary
- Understanding of the content production, creative agency or marketing services landscape preferred.
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