grasp.study
Marketing Lead - Content & Product
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The company
Grasp exists to turn time online into capability. We think the best learning format ever devised is the tutorial system: one guide who curates reading lists worth your time, and sessions with real push-back where you can’t hide. It’s been reserved for a few thousand people a year at Oxford and Cambridge. We’re rebuilding it in software, for anyone with an internet connection, $6 a month, and the effort to use them.
The product today curates the best of the open internet and interleaves it with exercises that don’t let you pretend to know. We have a growing base of paying learners and investors who use the product themselves.
We’re a team of six. Everyone here taught themselves most of what they use at work, from deep learning to product strategy, and that’s the skill we’re trying to pass on. Half the team spent years at Revolut and we share investors, including one of its cofounders. We’ve kept the working style: small team, high bar, everyone hands-on, ship and correct fast.
You can find out more about us on our about page.
The role
You’d be our first marketer, focused on product and content. There is a product people pay for, a team that will build whatever measurement you need, and an audience of self-directed learners who are already out there figuring things out on their own. Your job is to find them and talk to them like one of them.
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In the first quarter that means owning how we talk to learners from the landing page through onboarding, and starting alternative channels to grow the audience on. Then it means growing them.
This isn’t the job if you want a brief and a calendar, a team to delegate to, or to work from home a lot.
Requirements
Essential
- 3+ years doing consumer marketing with conversion copywriting results you can show us.
- You’ve done audience research and turned it into a messaging hierarchy that product and growth leveraged successfully.
- You’ve personally built and grown at least 1 social channel from scratch.
- You’re comfortable being a voice in public, or producing someone else’s.
- You’ve turned customers or followers into advocates before, and can tell us who they were and what happened.
- You extensively leverage frontier AI in your workflow, and can illustrate how.
- You have permanent right to work in the UK.
Desirable
- You’ve run multi-channel content calendars and a repurposing pipeline.
- You’ve produced content with experts/founders on camera.
- You know lifecycle comms.
- You can read a channel-by-channel signup breakdown and know what to do with it.
- You’ve built communities and other lighthouses (we have WhatsApp groups and quite a serious AI paper club you can build up).
- You know the adult self-learning audience, or you’re one of them.
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How you work
- You prioritise. Time and resources go where they move the number, and you can ELI5 why.
- You have grit. It can be high volume and fast paced. You don’t expect your work to be comfortable.
- You hustle. You try things, run tests, and fix problems as they appear, without waiting to be told how.
- You’re organised. You can lead an initiative end to end: set the goal, build the tracker, hit the date.
Compensation & Benefits
- £50k–£85k, plus stock options. Negotiable salary-to-equity mix.
- Unlimited frontier AI access + whatever tools you need.
- Unlimited Grasp for you and two friends.
- As the first marketer you will work directly with the founders to build the system you need.
- Small team in Canary Wharf.
- Deliveroo for when you’re in late.
How to apply
As well as your details, we ask for three things: (1) a link to a channel you grew; (2) a before/after of copy you wrote, and the effect it had; (3) after signing up and doing one lesson, 150 words on the one thing you’d change about the landing page or onboarding if you could, and what effect you’d look for.
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