New College Group
Marketing Lead
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About New College Group (NCG) | Connecting the World through English
New College Group (NCG) is a specialist English language college providing courses to Adults and Young Learners who travel to the UK to learn English. NCG was established in 2011 and has year-round schools in Manchester and Liverpool. We also run summer schools for our younger students.
This role is based at our Manchester City Centre office, close to Piccadilly Gardens. We are offering a hybrid role where you’ll be in the Manchester office for 3 days a week, with the option to work 2 days from home. The role will involve occasional travel to other NCG locations to produce marketing content.
The Role
We are seeking a creative, hands-on, and proactive Marketing Lead to oversee the day-to-day marketing operations of the organisation. This is an excellent opportunity for an ambitious marketing professional to take ownership of our multi-channel strategy, drive student recruitment globally, and elevate the NCG brand across our year-round and summer programmes.
Key Duties
- Planning, executing, and optimising digital and traditional marketing campaigns.
- Managing NCG’s social media channels and email marketing communications.
- Managing and updating NCG’s website content.
- Developing content strategies to engage international students, agents, and educational partners.
- Monitoring expenditure across paid marketing channels, including Google Ads and Meta Ads, and managing campaign budgets.
- Tracking, analysing, and reporting on campaign performance, ROI, and lead generation.
- Supporting campaign performance and tracking student enrolment conversion.
- Coordinating the creation of promotional materials, brochures, and digital assets.
- Supervising and developing a small marketing team of contractors, including appraisals and training needs.
- Acting as a point of contact for creative agencies, media partners, and external suppliers, including overseeing the ordering and management of NCG merchandise.
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Responsibilities
- Managing day-to-day marketing operations for NCG.
- Preparing accurate and timely performance reports and analytics dashboards.
- Monitoring and improving lead generation funnel and conversion strategies.
- Supporting the annual marketing budget process and campaign cost management.
- Assisting in the development of marketing strategies that align with organisational growth goals.
- Providing continuous market insights and competitor analysis to aid decision-making.
Requirements
- Degree in Marketing, Communications, or a related field (or equivalent professional experience).
- Proven experience as a Marketing Lead, Senior Marketing Executive, or in a supervisory marketing role.
- Excellent written and verbal communication and interpersonal skills.
- Strong organisational skills with a keen eye for brand consistency and detail.
- Solid knowledge of digital marketing fundamentals (SEO, PPC, Paid Social, Content Strategy).
- Proficiency with CMS platforms (e.g., WordPress), CRM systems, and email marketing tools.
- Experience with Google Analytics, social media management tools, and design software (e.g., Canva/Adobe Creative Suite).
- Strong analytical skills with a data-driven mindset.
- Ability to lead, inspire, and motivate a small team.
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Safeguarding Commitment
Working with children and young people under the age of 18, vulnerable adults, and students with special educational needs and disabilities.
- All employed personnel are required to follow and adopt New College Group procedures and policies relating to children and young people under the age of 18, vulnerable adults and students with special educational needs and disabilities.
- At all times, employees should reflect care and concern, and ensure that children and young people under the age of 18, vulnerable adults and students with special educational needs and disabilities are fully supported and responded to in a positive supportive manner.
- All employees must demonstrate positive attitudes and commitment towards ensuring appropriate support structures, resources, facilities, or individualised learning or special educational plans are in place and fully implemented.
- All employees must undertake appropriate training to ensure that they are fully versed with all relevant safeguarding procedures and policies and must demonstrate appropriate understanding of how these policies relate to their own individual work programmes, or areas of responsibility.
- All employees will be required to undertake, as deemed appropriate from time to time, mandatory training with regards to safeguarding and general health and safety, and welfare of students, children and young people under the age of 18, vulnerable adults and individuals with special educational needs and disabilities.
Pay: £29,000.00-£31,000.00 per year
Work Location: Hybrid remote in Manchester M1 3BE
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