Baudoin & Lange
Marketing Lead - Luxury Global Footwear
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Marketing Lead
About Baudoin & Lange
Baudoin & Lange makes beautifully crafted, extraordinarily comfortable footwear for a discerning, international clientele. Founded in 2016, we set out to close the gap between traditional shoemaking and modern luxury — the highest quality and bespoke-grade detail, made for the way people actually live today. Our Sagan loafer defined a category and built a devoted following; we craft each pair by hand, from the finest European leathers and suedes, and we build the brand on three values: elegance, craftsmanship and comfort. We have stores in London and New York and ambitious plans to grow.
The Role
This is a rare opportunity to own marketing for a growing luxury house. Working directly with the two founders, you will lead our marketing — shaping the strategy — and then roll up your sleeves and make it happen alongside our graphic designer. It is a hands-on, end-to-end role. If you love both the thinking and the doing, and want your fingerprints on every part of how a brand shows up in the world, this is for you.
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What You’ll Own
- Digital & Growth: Paid social and search (with our agency), email and CRM, website and organic socials.
- Brand, PR & Communications: Press relationships and placements, brand voice, considered influencer and gifting.
- Partnerships: Hotel and hospitality collaborations, stylists, and brand collaborations that fit our world.
- Retail & Offline: Store windows and visual merchandising, in-store events and client moments in London and New York.
- Content: Planning the photoshoot calendar, from campaign and still-life to e-commerce and in-house content, and the creative briefs behind it.
- Planning & Performance: The marketing calendar, the budget, and reporting that turns numbers into decisions.
What We’re Looking For
- 5+ years in marketing with hands-on ownership of several channels, ideally in a premium, fashion, lifestyle or design-led brand.
- A strategic thinker who is proud to execute — genuinely energised by making the work, not only directing it.
- Strong digital skills across paid, email, web and social, and confident holding an agency to account.
- A sharp eye for brand and creative, and the ability to write and brief to a high standard.
- Comfortable with data, budgets and a calendar; organised, resourceful and self-sufficient.
- London-based and happy to be in the stores and at shoots. Press, retail, VM or events experience is a plus.
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Why Join
- Own marketing for a beautiful, category-defining brand at an inflection point in its growth.
- Work directly with the founders — real autonomy and real impact, not a cog in a machine.
- Breadth most marketing roles never offer: digital, brand, PR, retail, events and content, all yours.
- A product, a story and a clientele you will be proud to represent.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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