Marketing Lead (maternity cover)

For Meetings, the focus is on an experimental product led strategy, acquiring new paying users through various channels.

You will closely collaborate with other departments across the business on all areas of B2B Marketing, from content to product to advertising, and will have support from a performance marketing agency and freelance designer. You’ll find creative ways to reach, educate, inspire and engage our target audiences. As a small team, every day is different! You should be prepared to prioritise ruthlessly, collaborate with other departments and adapt to the changeable nature of a start-up.

🔍 What we're looking for in our Marketing Lead

This is a maternity cover contract. You will adopt the existing strategy laid out by the current Marketing Lead, but with flexibility that things can change quickly in a start-up! This is the only Marketing role in a small commercial team, so you need to be able to both think strategically, and be hands-on executing tactics and campaigns across multiple channels.

We’re looking for someone with previous B2B Marketing experience in a start-up environment. You are a generalist marketer, willing to get involved wherever needed. Supported by the Chief Commercial Officer, as well as a Performance Marketing agency and freelance designer, you will assist across a variety of campaigns and channels and have true business impact.

Your attributes

You may be just the right person if others have described you as an autonomous can-do marketer who embodies the below competencies...

• Creative thinker
• Customer focused
• Organised
• Analytics savvy
• Excellent communicator
• Adaptable
• Good at prioritising

Your previous experience

We’re mostly looking for someone ready to get stuck in across all areas of Marketing to support the team and have quick impact, taking the reins when our current Marketing Lead heads off on maternity leave. With that said, you may be a good fit if you…

• Are a current Marketing Lead/Senior Marketing Manager
• Have proven hands-on experience in all or most of the following areas; Content/Social Media Marketing, Account Based Marketing, Brand building, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, Event Marketing.
• Have solid experience in B2B Marketing (Health tech or a technical/developer focused product a bonus!)
• Experience working at a startup is desired.
• Experience working in a distributed team is beneficial.

🌎 We believe in everyone

We fundamentally believe talent is distributed to all of us in equal measure. We open our doors (physical or URL) to everyone and we see our differences as a strength; it’s this philosophy that drives us towards our mission.

Cross-cultural communicator

This means we see your unique history as having value money cannot buy; we believe in the strength of every intersection of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity.

⚒️ The nuts and bolts of the role

🌟 How we'll measure your success

• Influenced leads, sales pipeline & revenue (Embedded)
• Paying user acquisition (Meetings)
• Output and execution of Marketing campaigns/tactics

Strategic responsibilities

• Lead and execute the Marketing strategy.
• Propose campaigns and tactics to drive brand awareness, engagement, pipeline generation and acquisition with our ICP.
• Maintain strategic relationships and partner with key internal and external stakeholders including agencies and vendors.
• Measure and report on marketing performance, providing insight and assisting towards team and company goals.
• Budget responsibilities - Recommend budget allocations for Marketing activities and propose spend to the CCO. Accountable for marketing spend of always-on activity.

Tactical responsibilities

• As the only Marketer in the company, you should expect to be involved across a variety of Marketing channels and functions. It is not expected that you will run activity across all channels at once, but throughout the year it is likely you will need to get involved across a variety of marketing channels.
• Campaign and activity execution - across a variety of channels including those mentioned in the “previous experience” section.
• Reporting - Use various analytics tools to report on marketing effectiveness and impact across the company. Support the leadership team with board-level insights as required.