MobilityTalent
Marketing Lead, UK
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Key Notes
UK consumer marketing experience and at least 15 years in B2C technology or app-based brand or product marketing are required. You will own local strategy, agency campaigns and customer adoption, with future responsibility for building a UK team. The full-time, hybrid London role pays £158,000–£166,000 and requires roughly 20% global travel, including quarterly visits to the San Francisco Bay Area.
What You'll Work On
- Lead UK brand, positioning and audience strategy, coordinating local execution with global Brand, Growth, Creative and Media teams.
- Manage agency campaigns, creative direction, media planning and budgets, using UK consumer insight and performance measures to refine delivery.
- Align product messaging with PR, Operations, Policy and Regulatory colleagues, sharing UK learning globally and developing the local marketing team over time.
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What They Are Looking For
Experience: At least 15 years in brand or product marketing within B2C technology or app-based companies.
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Domain: UK consumer and cultural expertise, with experience encouraging adoption of new or complex products.
Stakeholder: Executive influence and agency management, including campaign KPIs and accountability for measurable outcomes.
Eligibility: At least quarterly travel to the San Francisco Bay Area and global travel as required.
Preferred: Mobility or marketplace experience, international launches and a portfolio of campaigns for UK audiences.
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