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Auto req ID: 58406
Title: Marketing Lead
Job Function: Marketing
Location: OXFORD
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.
From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe, and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This Hybrid role is not tightly linked to a physical location and provides flexibility in where within the region, when and how you accomplish your work.
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Job Summary
Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences, and serving a passionate community for over 120 years. The EMEA region is a strategically important part of our global business, with an established dealer network and significant commercial contribution.
This role leads the day-to-day conception, development, implementation of all marketing activities and campaigns in the market. It requires a good understanding of the unique cultural, economic, and consumer landscapes within this diverse territory. The ideal candidate is a results-oriented and creative individual with a proven track record of success in international marketing.
Job Responsibilities
- Develop and own the implementation of marketing plans, campaigns, and localized assets - including paid media, social media, earned media, and email.
- Lead the organization and execution of marketing events across trade, community, and consumer audiences.
- Develop and distribute dealer marketing plans and assets.
- Monitor, analyze, and optimize marketing campaign performance, track key metrics, and ROI to ensure effective use of budget to meet objectives.
- Responsible for the control and management of associated marketing budget.
- Works in tandem with the Dealer network and Field Sales Team to maximize effectiveness.
Education Requirements
- High School Diploma or Equivalent Required
- Bachelor's Degree Required
Experience Requirements
Required
- Significant experience of successful marketing campaign creation and activation across multiple countries.
- Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace.
- Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationships.
- Proactive, results-oriented, and able to work independently as well as in a team environment.
- Strong organizational and time-management skills with the ability to multitask effectively.
- Development and maintenance of strong relationships with key media outlets, influencers, and industry partners.
- Complex budget management.
- Agency/supplier management – multiple agency relationships and contracted individuals.
- Typically requires a minimum of 6 years of related experience.
- Highly proficient oral and written English communication and presentation skills, with an ability to influence others without authority.
- Experience working with global and regional brand marketing and adapting to new and emerging markets, either at agency or directly.
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Preferred
- Experience working in motorcycle or automotive industry
- Motorcycle license
- European languages (in addition to English) would be advantageous
Frequent travel required
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here.
Direct Reports: No
Travel Required: 25 - 50%
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is not eligible for relocation assistance
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