You should be a confident communicator with strong written skills and an ability to adapt messages for different audiences. You will need to be comfortable planning campaigns, coordinating deadlines and ensuring that content is delivered consistently across several channels.

The most important qualities are:

• Strong organisational and project-management skills.
• The ability to develop plans and turn ideas into deliverable campaigns.
• Clear, engaging written and verbal communication.
• Confidence using social media and other digital platforms.
• A collaborative and supportive leadership style.
• Reliability, initiative and the ability to work independently.
• Good judgement and the ability to identify potential issues early.
• A commitment to inclusive and accessible communication.

You do not need to be an expert in every aspect of marketing. We are particularly interested in someone who is willing to learn, can bring structure to our communications activity and is comfortable supporting other volunteers.

Experience in marketing, communications, social media, digital content or campaign delivery would be valuable. Experience managing projects or coordinating a small team would also be helpful.

Knowledge of sports marketing, university sport, student societies, athletics or the voluntary sector would be an advantage, but it is not essential. An interest in brand development, audience engagement or growing participation would also be welcome.

The role would suit someone looking to apply or develop their experience in strategic marketing, leadership and sports communications while contributing to a growing charitable organisation.

Suggested key skills

Choose the closest available Reach categories to:

• Marketing strategy
• Social media marketing
• Communications
• Digital marketing
• Project management
• Leadership
• Copywriting or content creation
• Brand development

Remote

What will you be doing?

The Marketing Lead will oversee the delivery of LUCA’s marketing and communications activity across our competitions, programmes and wider initiatives.

Working with the Operations Committee and reporting to the Operations Lead and Marketing and Communications Trustee, you will turn LUCA’s priorities into clear, engaging and well-coordinated campaigns. You will also manage and support a small team of volunteer Marketing Officers.

Your main responsibilities will include:

• Developing seasonal marketing plans for LUCA competitions and initiatives.
• Coordinating pre-event promotion and post-event coverage.
• Maintaining and developing LUCA’s website and social media channels.
• Ensuring consistent use of LUCA’s brand, tone and visual identity.
• Coordinating promotional graphics, campaign messages and shareable materials for member clubs.
• Making sure LUCA’s communications are inclusive, accessible and welcoming.
• Supporting and providing direction to Marketing Officers.
• Building relationships with external partners, suppliers and other stakeholders.
• Monitoring engagement, reach and the impact of campaigns.
• Anticipating potential problems with campaign delivery and keeping relevant colleagues informed.
• Producing short post-campaign reports with results, learning and recommendations.

This role would suit someone who can combine strategic thinking with practical delivery. You should be organised, confident communicating with others and comfortable coordinating several activities and deadlines.

Experience of social media, digital communications or collaborative project work is important. Experience in sports marketing, student societies, brand development or team management would be helpful, but it is not essential.

The role is flexible, largely remote and requires an average commitment of approximately two to four hours per week. The usual term of office is two years and may be renewed.