Babington
Marketing Manager
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Position: Marketing Manager
Location: Remote
Salary: £35,000 - 45,000
Working Hours: Monday - Friday 08:30 - 17:00 (37.5 per week)
Ready to own the strategy, shape a brand, and make your mark?
At Babington, we're passionate about creating better futures, and for over 5 decades, we've helped individuals, employers, and communities unlock their potential through learning, skills development, and career progression.
Today, we're on an exciting growth journey as part of the wider Knovia group, and we're looking for a creative, commercially-minded marketing leader to help us tell our story, strengthen our brand, and generate meaningful business growth.
This is a rare opportunity to take ownership of the entire marketing function within a purpose-driven organisation. You'll have the freedom to shape strategy, influence senior stakeholders, lead impactful campaigns, and make a measurable difference to our commercial success.
As our new Marketing Manager, you'll lead the development and delivery of Babington's marketing strategy across both B2B and B2C audiences. Working closely with the CEO and Chief Commercial Officer, you'll identify growth opportunities, drive lead generation, elevate brand awareness, and ensure our marketing activity delivers measurable commercial results.
This is a hands-on leadership role where you'll oversee the full marketing mix from digital marketing, content creation, and social media, to events, brand management, and campaign performance analysis.
Key Responsibilities
- Develop and deliver Babington's marketing strategy aligned to business objectives
- Drive B2B lead generation and support business growth initiatives
- Design and execute integrated multi-channel marketing campaigns
- Create compelling sales and marketing collateral
- Lead digital marketing activity including website, SEO, PPC, and social media
- Monitor campaign performance and maximise ROI
- Manage supplier and agency relationships
- Support internal communications and employer brand activity
- Manage the marketing budget and reporting
- Represent Babington at events, exhibitions, and conferences
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What We're Looking For
- Proven experience in a senior marketing role.
- Strong B2B marketing and lead generation experience.
- Demonstrable success delivering multi-channel campaigns.
- Strong digital marketing knowledge.
- Excellent copywriting and communication skills.
- Commercial awareness and results-driven mindset.
- Creative, proactive, and highly organised.
- Strong leadership and stakeholder management skills.
If you're a strategic marketer with the creativity, drive, and commercial mindset to elevate a trusted brand and accelerate growth, we'd love to hear from you. If you'd like to see the full job description, please contact Talent@knovia.co.uk.
When you join Babington, you'll become part of a team committed to transforming lives through learning while enjoying the opportunity to shape the future of a growing and ambitious organisation. We're proud to be an inclusive employer and welcome applications from diverse backgrounds. We have the below benefits on offer.
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Babington Engage
- Bupa Healthcare - Cash plan
- 25 Days annual leave plus Bank holidays
- Additional annual leave purchase scheme
- Employer Pension contribution
- Your birthday off
- 3 x Volunteer days
We'll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate.
We're a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.
To promote and maintain an inclusive working environment, as part of your application process, we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.
Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.
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