Denholm Industrial Services
Marketing Manager
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Company
The Denholm Group is an international family-owned business founded in 1866. We are a leading operator in Shipping, Logistics, Seafoods, and Industrial Services. Our diverse businesses operate under the esteemed 'Denholm Standard,' which embodies our unwavering commitment to upholding the law, integrity, fairness, and respect in every interaction. With a focus on quality and reliability, we ensure that our customers receive exceptional service tailored to their needs, making us a trusted partner across industries.
As part of the Denholm Group, Denholm Industrial Services provides scaffolding and access solutions, metal and floor surface preparation and the application of protective coatings, often working in challenging environments. This comprehensive set of capabilities minimises on-site interfaces for our customers. We pride ourselves on our commitment to excellence, ensuring safety, efficiency, and quality are at the forefront of every job.
Department: Marketing
Reports To: Strategic Director
Overview
The Marketing Manager is responsible for leading and delivering all marketing, communications, branding and promotional activities across Denholm Industrial Services. The role supports business growth, brand awareness, recruitment, employee engagement and client relationships, ensuring a consistent and professional image across all business units and communication channels.
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Profile
- Proven experience in a Marketing Manager role, ideally within a B2B, technical, manufacturing or construction-related environment.
- Develop and implement marketing strategies to promote the company’s services across all its markets.
- Create and manage marketing campaigns across various channels, including digital, print, and social media, along with exhibitions and promotional events.
- Knowledge of SEO, marketing automation, CRM systems and lead generation best practices.
- Create content, including copywriting for diverse marketing distributions, such as brochures, press releases and website material.
- Develop and optimise marketing initiatives to support customer acquisition and retention.
- Prepare reports on marketing activities and market trends.
- Maintain relationships with media vendors and publishers to support collaboration on promotional activities.
- Lead divisional participation in any Group-wide communications projects, including collating and writing content for the Group’s in-house magazine.
- Be the brand champion for the division and direct the business streams in the correct and full use of the organisation’s brand guidelines.
- Experience managing budgets, multiple stakeholders and external agency relationships.
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Key Areas
- Brand Management & Corporate Identity
- Marketing Materials & Literature
- Website & Digital Presence
- Social Media & Digital Marketing
- Internal Communications
- Recruitment Marketing
- Client Testimonials, PR & Case Studies
- Photography, Videography & Content
- Awards, Memberships & Industry Presence
- Events, Exhibitions & Merchandise
- Charity Budget & Sponsorships
- Presentations & Graphic Design
- Email Signatures & Marketing Assets
Person Specification
- Strong attention to detail, organisational and time management skills.
- Experience of website management and social media platforms.
- Ability to manage multiple projects at once.
- Experience creating marketing literature and branded materials.
- Basic graphic design knowledge (Canva, Adobe or similar).
- Proficient in MS Office and marketing software, such as CRM systems.
- Excellent communication and people skills.
- Collaborative and a strong team builder.
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