Referment is working with a growing B2B technology and data business to hire a Marketing Manager to support the delivery of integrated campaigns across digital, content, events and sales enablement.

This is a broad, hands-on marketing role working closely with the senior marketing and commercial teams. You’ll help plan and execute campaigns designed to build awareness, generate pipeline and support growth across a number of regulated and complex industries.

The role would suit someone with a few years of B2B marketing experience who enjoys variety and wants to take more ownership across the full marketing mix.

The Role

You’ll Be Responsible For

• Delivering B2B marketing campaigns across email, digital, social and content channels.
• Supporting and coordinating industry events, webinars and roundtables.
• Managing campaign activity in HubSpot, including workflows, landing pages, nurture journeys and reporting.
• Producing high-quality marketing collateral and sales materials.
• Supporting SEO and SEM activity to improve visibility and campaign performance.
• Managing and growing organic social activity, particularly LinkedIn.
• Tracking campaign performance and making data-led recommendations.
• Working closely with Sales and client-facing teams to align marketing activity with pipeline priorities.
• Supporting the creation of case studies, testimonials and client success content.
• Building and maintaining sales enablement materials such as one-pagers, proposal templates and campaign collateral.
• Supporting account-based marketing activity for target accounts.
• Assisting with website updates, landing pages and campaign-related content.
• Conducting competitor and market research to support messaging and positioning.
• Managing agency and freelancer relationships where required.
• Supporting marketing reporting and presentation materials for senior stakeholders.