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Location: On-site
Job Type: Full-time
Schedule: Monday to Friday
About Us
uhomes.com is a global student accommodation platform dedicated to helping international students find suitable housing around the world. With a strong market presence across the UK and international student markets, we work closely with accommodation providers, student societies, universities, and local student benefit partners to deliver both housing solutions and student lifestyle experiences.
We are looking for a commercially-minded and highly organised Marketing Manager to drive growth in UK domestic and European markets, including user acquisition, community engagement, and cross-channel marketing execution.
Key Responsibilities
1. UK and European Market Growth Strategy
- Develop and execute local marketing strategies to increase brand awareness, lead generation, and booking conversion within the UK and European market.
- Identify new user acquisition opportunities through both online and offline channels to expand the UK domestic and European market.
- Support seasonal campaigns including: intake campaigns, accommodation launches, university open days, welcome events, graduation season activities, etc.
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2. Social Media & Content Operations
- Supervise localized content production across platforms including TikTok, Instagram UK accounts, Rednote, YouTube.
- Hands-on execution to ensure consistent publishing schedules and content quality standards.
- Guide the team in creating: short-form videos, student interviews, student lifestyle content, property showcases, live streaming sessions.
3. Offline Events
- Lead planning and execution of UK and Europe-based offline activations including: student accommodation events, university road show, app registration events, etc.
- Ensure events support both: community engagement, measurable lead generation.
- Manage budgets, logistics, venue coordination, and event reporting.
4. Partnership & Business Development
- Build and maintain relationships with: student unions, student societies, accommodation providers, local businesses, KOLs/influencers, cross-industry partners.
- Explore partnership opportunities that support: traffic exchange, brand exposure, lead acquisition, booking conversion.
- Supervise KOL and student ambassador recruitment initiatives.
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5. Cross-Functional Collaboration
- Work closely with: UK sales teams, different regional marketing teams, China HQ marketing teams to ensure market alignment and lead generation performance.
- Coordinate integrated campaigns across multiple regions and source markets.
6. Team Management & Performance Supervision
- Manage and supervise the daily performance of the team members.
Requirements
- 4-7 years of experience in the marketing communication industry.
- Experience in social media operations and content-driven growth.
- Comfortable working in a fast-paced and target-driven environment.
- Strong communication and stakeholder management abilities.
- Previous experience managing a team or supervising junior staff is preferred.
Preferred Skills
- Experience with TikTok, Instagram, Meta Ads, or influencer campaigns.
- Experience organizing offline events or student/community activations.
- Ability to analyze performance data and optimize campaign effectiveness.
- Experience in student accommodation, education, marketplace platforms is preferred.
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