Given the part-time nature of the role, success will depend on clear prioritisation, disciplined planning and close alignment with the Sales & Marketing Director on the activities that will have the greatest commercial and reputational impact.

Responsibilities

Marketing Strategy, Planning and Performance

• Develop and manage Intelliscape’s marketing plan, ensuring activity is aligned with business strategy, sales priorities, product positioning and growth objectives.
• Work with the Sales & Marketing Director and senior leadership team to define marketing priorities, target audiences, campaign objectives and success measures.
• Manage the marketing budget, ensuring planned activity is affordable, proportionate and aligned with expected commercial impact.
• Evaluate marketing effectiveness, including return on investment, campaign performance, engagement metrics, lead generation and contribution to sales pipeline.
• Maintain a practical marketing calendar covering campaigns, events, content, social media, website updates, intranet activity and internal communications.
• Use market insight, customer feedback, competitor awareness and sales input to inform future marketing activity and messaging.

Campaigns, Content and Sales Enablement

• Create and deliver marketing campaigns that support account development, lead generation, customer retention, new business activity and product awareness.
• Work with internal knowledge holders to produce high-quality content, including case studies, articles, blogs, white papers, customer stories, product literature, presentations and sales support materials.
• Translate Intelliscape’s technical capability into clear, customer-focused value propositions and compelling commercial messages.
• Develop and maintain marketing and sales collateral, ensuring materials are accurate, current, visually consistent and aligned with Intelliscape’s brand and market positioning.
• Support account-based marketing activity for key customers, prospects, frameworks, partners and strategic opportunities.
• Work with sales colleagues to ensure marketing activity supports live opportunities, sector campaigns, customer engagement and pipeline development.

Communications, Brand and Digital Channels

• Manage Intelliscape’s external communications, including public relations, brand positioning, reputation management and customer-facing announcements.
• Manage website content and updates, ensuring Intelliscape’s online presence is current, professional and effective in communicating products, services and expertise.
• Manage social media activity, including planning, drafting, scheduling, monitoring and reviewing engagement.
• Manage internal communications, including intranet content and business updates that support employee awareness, engagement and alignment.
• Ensure brand consistency across digital channels, printed materials, presentations, events, signage, promotional items and internal communications.
• Maintain and develop digital and physical marketing assets, including desktop publishing, photography, videography and other creative content production.

Events, Exhibitions and Stakeholder Engagement

• Plan and deliver in-person and web-based events, exhibitions, customer forums, webinars and other engagement activity.
• Coordinate event logistics, suppliers, collateral, promotional materials, branded assets, presentations and post-event follow-up.
• Support Intelliscape’s presence at sector events, exhibitions and industry forums, ensuring the business is represented professionally.
• Work with colleagues across sales, product, delivery and leadership to identify suitable topics, speakers, customer stories and technical content for events and communications.
• Manage relevant suppliers, agencies and external partners to deliver high-quality marketing outputs within agreed time, cost and quality expectations.
• Represent Intelliscape professionally with customers, partners, suppliers, colleagues and the wider Modaxo group.

Governance, Collaboration and Continuous Improvement

• Maintain accurate records of marketing plans, budgets, supplier commitments, campaign activity and performance reporting.
• Ensure marketing materials are reviewed and approved appropriately, particularly where they relate to technical capability, customer commitments, legal requirements, brand standards or public communications.
• Work closely with product, delivery, service and technical teams to ensure published materials remain accurate and reflect current capability.
• Support continuous improvement of marketing processes, templates, content libraries, brand assets and communication channels.
• Contribute to ad-hoc business projects where marketing, communications, content creation or stakeholder engagement support is required.
• Undertake any other duties reasonably required to support the successful operation and growth of the business.

Person Specification

Education, Qualifications & Experience

Essential

• Proven experience in a B2B marketing role, ideally with responsibility for both marketing strategy and hands-on delivery in support of sales pipeline, customer engagement or commercial growth.
• Strong content creation skills, with the ability to explain complex technical or commercial subjects clearly and persuasively.
• Experience developing and delivering multi-channel marketing campaigns across digital, social, email, website, content and event channels.
• Experience managing marketing budgets, suppliers, campaign plans and performance reporting.
• Excellent written communication skills across a range of formats, including web copy, social media, articles, case studies, presentations and sales support materials.
• Strong project management skills, with the ability to manage multiple workstreams, deadlines and stakeholders in a part-time working pattern.
• Confident stakeholder management skills, including the ability to work effectively with senior leaders, sales teams, product specialists, technical colleagues, customers and external suppliers.
• Good working knowledge of digital marketing tools, website content management, social media platforms and marketing performance metrics.

Desirable

• Experience in Intelligent Transport Systems, transport technology, parking, enforcement, highways, infrastructure, SaaS or another technical B2B environment.
• Experience marketing to UK public sector customers, local authorities, transport authorities or infrastructure owners.
• Experience supporting marketing, content or collateral for public sector bids, frameworks, case studies or evidence-based customer submissions.
• Experience using HubSpot or similar CRM, marketing automation or campaign management tools.
• Experience planning and delivering exhibitions, webinars, customer forums or industry events.
• Experience producing or coordinating photography, videography, desktop publishing, branded merchandise or printed collateral.

Personal Characteristics

• Commercially focused - Understands that marketing activity should support business growth, customer engagement, pipeline development and measurable outcomes.
• Hands-on and pragmatic - Comfortable moving between planning and delivery, with the ability to personally create content, coordinate activity and get things done.
• Clear communicator - Writes and speaks with clarity, structure and judgement, adapting messages for technical, commercial, internal and customer audiences.
• Collaborative and credible - Builds effective relationships across sales, product, delivery, technical teams, leadership, suppliers and customers.
• Organised and outcome-driven - Manages priorities, deadlines, budgets and stakeholders effectively, especially within a part-time working pattern.
• Brand-conscious and professional - Maintains high standards of accuracy, consistency and presentation, protecting and enhancing Intelliscape’s reputation