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Marketing Manager - Fixed-term, 6 months (maternity cover)
Location: London Bridge
Report to: CEO & Co-Founder
About XOXO Soda
XOXO is one of Europe's fastest growing drinks brands. We're building the next generation of soda: bold flavours, functional benefits and a brand designed for modern consumers.
Since launching under 3 years ago, XOXO has expanded rapidly across Europe and is now stocked by leading retailers including Sainsbury's, Albert Heijn, Co-op, Edeka, Whole Foods Market, Boots and Salling Group, alongside hundreds of cafés, restaurants and hospitality venues.
We're scaling fast, building a brand loved by consumers and becoming a leader in the next wave of functional beverages.
Now we're looking for a talented Marketing Manager to help drive the next phase of our growth.
The Role
This is a hands-on, high-impact role responsible for executing XOXO's marketing strategy across brand, digital, retail activation, PR and partnerships. You'll work closely with the founders and the commercial team to drive awareness, trial and repeat purchase.
Your mission is simple: help build XOXO into a category-defining brand across Europe.
What You'll Be Responsible For
We need someone to hold the marketing engine steady for six months.
The job is to keep the always-on machine running well and to start shaping what comes next. Specifically, that means:
- Running always-on activity day to day — the creator programme, always-on paid social (Meta), and local market activity across our European markets
- Kicking off planning for the next Big Swing into a new set of markets
On Creator Programme
- Manage day-to-day relationships with XOXO's creator partners
- Keep content flowing, on-brief and on-brand across the programme
- Track performance and flag what's working so the next Big Swing can build on it
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On Paid Social
- Own ongoing Meta paid activity — budgets, creative rotation, performance tracking
- Optimise spend against always-on targets, not campaign spikes
European Market Activity
- Keep local market activity moving across our European retail footprint
- Support in-store activations and retailer-facing marketing as needed
- Liaise with local teams/agencies to keep things on track in your absence-of-context markets
Next Big Swing — Planning Support
- Start shaping the brief and direction for an April campaign in new markets
Brand Strategy & Growth
- Support and help shape the brand strategy for XOXO
- Bring the brand to life in ways that stand out in a crowded drinks market
- Drive brand awareness and consumer love across key European markets
Retail & Commercial Marketing
- Execute marketing activity that drives sell-through in major retailers
- Plan and deliver in-store activations and retail campaigns
- Work closely with commercial teams to support new retail launches
Digital & Community
- Manage and grow XOXO's presence across social media, creators and community
- Help build an engaged audience and loyal fan base for the brand
- Contribute to making XOXO a highly shareable, culturally relevant brand
Campaigns & Launches
- Plan and deliver standout brand campaigns across Europe
- Lead product launches and market entries end-to-end
- Help create moments that drive conversation and cultural relevance
Partnerships & PR
- Build and maintain relationships with creators, media and brand partners
- Support PR activity that drives cultural relevance for XOXO in key markets
- Secure collaborations that accelerate brand awareness
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Team Leadership
- Work with agencies and partners across Europe
- Create a culture of creativity, speed and ambition
- Work alongside a high performing marketing team.
What We're Looking For
We're looking for someone who thrives in fast-moving challenger brands and wants to build something truly special.
You might be a great fit if you:
- Have 3–5 years' marketing experience, ideally in FMCG, drinks or consumer brands
- Have been part of a team that scaled a high-growth brand
- Are both organised and hands-on, comfortable moving between strategy and execution
- Understand how to drive growth across retail, digital and culture
- Love building brands people talk about
- Thrive in entrepreneurial, fast-paced environments
- Have worked across multiple European markets
Why This Role Is Exciting
This isn't a traditional corporate marketing role.
You'll be joining a fast-growing challenger brand at a pivotal moment, with the opportunity to:
- Play a key role in marketing at one of Europe's fastest growing drinks brands
- Help build a brand across multiple international markets
- Work closely with the founders and shape the future of the company
- Get hands-on with new product launches and market entries
- Create campaigns people genuinely love
By summer, XOXO will be in tens of thousands of retail locations across Europe, and we're just getting started.
What We Offer
- A chance to help build one of Europe's most exciting consumer brands
- Real scope for creativity and ownership
- A fast-moving, ambitious team
- Competitive salary
- The opportunity to make a genuine mark on a category
If you want to help build the next iconic drinks brand in Europe, we'd love to hear from you.
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