Digital Skills ltd
Marketing Manager
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Digital Marketing Manager | Digital Marketing, PPC & SEO
The Rate - Up to £350 per day
IR35 Status - Inside
The Location - Canary Wharf, London
The Working Pattern - Hybrid, 1 to 2 days per week on site
Duration - 4 months initially
About the Client
Digital Skills are working with a leading Global SaaS Business that provides innovative technology solutions to customers across multiple international markets.
As part of a wider digital growth programme, they are looking to strengthen their marketing capability and drive increased pipeline generation through highly effective digital marketing initiatives.
About the Role
We are seeking a results-driven Digital Marketing Manager to lead the planning, execution, optimisation, and reporting of digital marketing campaigns.
This role will play a key part in driving demand generation, improving website performance, and increasing marketing-sourced pipeline through a combination of paid media, SEO, and conversion optimisation activities.
Responsibilities
- Develop and execute digital marketing strategies aligned with business growth objectives.
- Manage and optimise paid media campaigns across multiple digital channels.
- Lead PPC activity including campaign creation, optimisation, monitoring, and reporting.
- Drive SEO initiatives to improve search visibility, organic traffic, and lead generation.
- Own website performance, user experience, and conversion rate optimisation activities.
- Analyse campaign and website performance using data-driven insights.
- Produce regular performance reports and recommendations for continuous improvement.
- Manage digital marketing technology platforms and integrations.
- Collaborate with wider marketing, sales, and product teams to support pipeline growth.
- Ensure best practice implementation across tracking, analytics, and campaign measurement.
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Desired Skills and Experience
- Strong digital marketing experience within a B2B environment.
- Proven expertise in PPC, paid media, and search engine marketing.
- Excellent understanding of SEO principles and optimisation techniques.
- Experience with LinkedIn Ads, Google Ads, and YouTube Ads.
- Strong knowledge of conversion rate optimisation methodologies.
- Hands-on experience with Google Analytics (GA4).
- Experience using Google Tag Manager and Google Search Console.
- Experience managing and optimising content management systems.
- Knowledge of marketing automation platforms, particularly HubSpot.
- Experience working with Salesforce CRM.
- Advanced Microsoft Excel skills.
- Experience with paid social advertising campaigns.
- Exposure to design tools such as Canva, Adobe Photoshop, or Adobe Illustrator would be beneficial but is not essential.
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Summary of the Best Candidate
The ideal candidate will have a strong background in B2B digital marketing, with proven success delivering measurable pipeline growth through PPC, SEO, and broader demand generation activities.
You will be highly analytical, commercially focused, and comfortable managing multiple digital channels while continuously improving website performance and user experience.
This role would suit an experienced Digital Marketing Manager who combines strategic thinking with hands-on campaign delivery and has a strong understanding of modern marketing technology platforms, analytics, and performance optimisation.
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