Freya Rose London
Marketing Manager
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Company Description
Freya Rose London is an internationally recognized luxury footwear brand, celebrated for intricate detailing and an innovative approach to couture shoe design. The label is regarded as one of the UK’s leading shoe couturiers, specializing in handmade bridal and occasion shoes. Each design blends craftsmanship, artistry, and contemporary style, appealing to discerning clients seeking statement pieces. Team members join a creative, design-led environment with a strong focus on quality, elegance, and brand storytelling.
Role Description
The Marketing Manager will lead day-to-day marketing activities to grow brand awareness and drive sales for Freya Rose London. This part-time, hybrid role is based in Portsmouth, with flexibility for some work from home. Responsibilities include:
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- Planning and executing marketing campaigns
- Managing digital channels
- Coordinating social media and email marketing
- Supporting content creation that reflects the brand’s luxury positioning
- Analyzing performance metrics
- Managing budgets
- Collaborating closely with design and sales teams
- Maintaining consistent brand messaging across all customer touchpoints
- Nurturing community engagement
- Overseeing partnerships or influencer activity
- Ensuring a cohesive brand presence in both online and offline channels
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Qualifications
- Demonstrated marketing experience in fashion, luxury goods, or related consumer brands, with a strong understanding of brand positioning and storytelling.
- Hands-on expertise with digital marketing channels (social media, email, website, paid campaigns) and familiarity with analytics tools to track and optimize performance.
- Strong written and visual communication skills, with the ability to brief or create on-brand content that resonates with bridal and occasion-wear audiences.
- Proven ability to plan and deliver marketing campaigns, manage budgets, coordinate timelines, and work cross-functionally in a small, collaborative team.
- Comfort working in a hybrid environment, with good self-organization, time management, and the ability to work independently and on-site in Portsmouth as required.
- Experience in PR, influencer collaborations, or partnerships and an understanding of luxury customer expectations is highly beneficial.
- Relevant education in Marketing, Business, Communications, or equivalent professional experience.
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