Caselton Clark
Marketing Manager
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Marketing Manager
London Hybrid (4 days in office)
Salary: up to £50,000 + 20% Bonus
The company:
Our client is an established, well-backed organisation forming a division around two premium event launches with significant growth potential.
The role:
They are looking for a Marketing Manager for two brand-new event launches from the ground up. This is a hands-on, highly visible role covering brand, campaigns, and strategy, with genuine ownership of both launches from day one.
Key Responsibilities:
- Own and deliver the end-to-end marketing strategy for two brand-new launches including planning, budgeting, and reporting on integrated, multi-channel campaigns against commercial and acquisition targets
- Build two brands from the ground up, creating a consistent identity, tone of voice, and proposition
- Oversee website development, content, and user journeys to maximise conversion, registrations, and enquiries
- Drive customer acquisition across paid search, paid social, display, and SEO, using audience segmentation and performance data to continually improve ROI
- Grow social and digital channels to build engaged, brand-aligned communities
- Partner closely with sales and content teams to keep marketing aligned with wider commercial goals
- Manage and develop a Marketing Executive
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Requirements:
- Proven experience in B2B events marketing, ideally including brand, campaign, or product launches
- Strong knowledge of digital marketing channels including email, website, PPC, SEO, paid social, and content
- Experience managing website development, optimisation, and user journeys
- Strong copywriting and communication skills across multiple marketing channels
- Highly organised, with the ability to manage multiple campaigns and deadlines at once
- Entrepreneurial and comfortable building something from scratch in a fast-paced, evolving environment
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This is a rare opportunity to build two brand-new launches from the ground up, with genuine ownership, significant growth potential, and real scope for career progression as the portfolio scales.
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