Skin & Soul Medical
Marketing Manager
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About Skin & Soul Medical
Skin & Soul Medical is a premium medical aesthetics and skin health clinic based in Newcastle and Wimborne.
Founded in 2019, we have grown significantly over the last few years and are now looking for an experienced Marketing Manager to join our team in-house and support the continued growth and development of our marketing.
Our approach is rooted in natural enhancement, skin health and expert-led aesthetics. We don't follow trends for the sake of them. Everything we do is considered, educational, editorial and centred around helping our clients feel confident in their own skin.
We're looking for someone who understands this world and can translate our ethos into a strong, recognisable brand across every touchpoint.
The Role
As Marketing Manager, you will be responsible for the day-to-day delivery and development of Skin & Soul Medical's groups marketing activity (Clinic, Academy & Founders Personal Branding), working closely with the Founder and Clinic Manager to develop ideas, campaigns and content.
This is a hands-on role for someone who is equally comfortable contributing to strategy and bringing ideas to life through social media, content creation, website management and email marketing and graphics.
You will work closely with our Founder, Clinic Manager and whole team to ensure that Skin & Soul remains at the forefront of medical aesthetics and skin health in the North East and Dorset areas.
You will be expected to bring your own ideas and expertise to the role, while being receptive to feedback and working collaboratively with the wider team to ensure all marketing activity reflects the Skin & Soul brand, priorities and direction.
Key Responsibilities
Social Media
- Support the development of our social media strategy and monthly content plans.
- Create, shoot, edit and publish high-quality content across Instagram, TikTok and other relevant platforms.
- Develop Reels, TikToks, Stories and other social-first content.
- Work confidently with clinical and treatment-led content, translating technical information into engaging, accessible content.
- Develop campaigns around treatments, practitioners, launches, education and brand storytelling.
- Bring fresh ideas and creative concepts to the social strategy.
- Monitor trends and platform developments while ensuring content remains aligned with the Skin & Soul brand.
- Manage community engagement and respond appropriately to comments and messages.
- Track performance and use insights to help shape future content.
Website & WordPress
- Manage and regularly update the Skin & Soul Medical WordPress website.
- Create, edit and maintain website pages, treatment information, blogs and landing pages.
- Ensure website content is accurate, current, engaging and aligned with our brand.
- Support SEO strategy and optimise website content for search.
- Identify opportunities to improve the customer journey and website conversion.
- Update the website in line with new treatments, launches, campaigns and business developments.
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Email Marketing & CRM
- Plan and create weekly newsletters and email campaigns.
- Develop engaging, beautifully designed email content that reflects the Skin & Soul brand.
- Promote treatments, educational content, clinic news, launches and campaigns.
- Segment audiences where appropriate and use data to improve engagement and conversion.
- Monitor campaign performance and make recommendations for future activity.
Brand & Campaigns
- Help maintain consistency across all marketing touchpoints.
- Develop creative campaign ideas that elevate Skin & Soul's position within the aesthetics industry.
- Support treatment launches, events, seasonal campaigns and commercial activity.
- Develop photography, videography and creative concepts alongside a network of freelance photographers and videographers.
- Work closely with the Founder and Clinic Manager on campaign direction and creative feedback.
- Ensure all marketing activity reflects the agreed Skin & Soul brand identity and tone of voice.
Reporting & Strategy
- Monitor and report on marketing performance across social media, website and email.
- Analyse data and identify opportunities for growth.
- Contribute ideas and recommendations to the wider marketing strategy.
- Work with the Founder and Clinic Manager to agree priorities, campaigns and marketing activity.
- Keep up to date with developments across social media, digital marketing and the aesthetics industry.
About You
We're looking for someone who is experienced, commercially minded, creative and highly organised.
- Proven experience working as a Marketing Manager or in a senior marketing role.
- A strong portfolio demonstrating previous marketing and content work.
- Proven experience managing social media for a brand or business.
- Excellent understanding of Instagram and TikTok and Facebook.
- A good understanding of Google Ads.
- Strong content creation, photography and video skills.
- Experience using WordPress and managing website content.
- Experience creating and managing email newsletters and campaigns.
- Strong written communication and copywriting skills.
- Good understanding of digital marketing, SEO and analytics.
- Excellent visual eye and strong understanding of branding.
- Ability to work independently while collaborating closely with senior team members.
- Comfortable receiving, implementing and responding to creative and strategic feedback.
- Highly organised with excellent attention to detail.
- Previous experience within medical aesthetics, aesthetics, skincare, beauty, wellness or healthcare projects.
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Desired Experience
- Experience marketing treatments, clinics or premium service-based businesses.
- Experience with Meta Business Suite, Google Analytics/Search Console and email marketing platforms.
- Experience with Canva, Adobe Creative Suite, CapCut or similar content creation tools.
- Understanding of SEO and local SEO.
- Experience developing paid social campaigns.
Industry experience matters to us. This isn't a role for someone looking to learn marketing from scratch. We are looking for an experienced marketer who already understands how to create compelling content, support a premium brand and contribute to business growth.
You should have a genuine interest in medical aesthetics, skincare, beauty and the wider aesthetics industry and be excited by the opportunity to work closely with experienced medical professionals.
We want someone who understands the difference between simply posting on social media and creating a strong, recognisable brand with a loyal audience.
You'll be encouraged to bring your own ideas, creativity and expertise to the role. At the same time, you'll work closely with the Founder and Clinic Manager, taking direction and feedback and adapting ideas where needed to ensure the marketing remains aligned with the wider vision for Skin & Soul.
Most importantly, you should have excellent taste. Skin & Soul is a premium brand and everything we put into the world should feel considered, elevated and authentic.
This is an exciting opportunity to join a rapidly growing aesthetics business at an important stage of its development.
You'll have the opportunity to make a significant contribution to the marketing function and help shape how Skin & Soul Medical continues to grow both online and offline.
You'll work closely with our clinical team, have access to a wealth of expertise and be part of a business that places a strong emphasis on education, quality, artistry and exceptional client experience.
If you're an experienced marketer who is passionate about aesthetics, has a strong creative portfolio and wants to make a visible impact within a growing premium brand, we'd love to hear from you. Please email your CV, covering letter and portfolio of work to careers@skinandsoulmedical.com.
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