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Company Description/ Business Unit
Location: London (hybrid working 3 office days per week)
Employment Type: Initial 6 Month Fixed Term Contract (FTC)
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Marketing Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job
Shape the future of CarCare at The AA
CarCare is one of The AA's fastest growing business areas and a major strategic priority. We're building something new, creating an end-to-end customer experience that brings together trusted expertise, innovative services and a distinctive brand proposition. This is an opportunity to join the team at an exciting stage of its journey and play a key role in bringing that vision to life.
As our Marketing Manager, you'll take ownership of delivering integrated marketing campaigns and customer communications that drive awareness, engagement and commercial growth. Working closely with the Head of Marketing and a wide range of stakeholders across the business, you'll help turn ambitious plans into high quality execution, ensuring marketing activity delivers measurable results across multiple customer touchpoints.
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This is a hands-on role suited to someone who enjoys working at pace, thrives in collaborative environments and can quickly build momentum within an established team. If you enjoy bringing people together, solving problems and delivering impactful marketing campaigns, we'd love to hear from you.
Please note this position is an initial 6-month FTC.
What will I be doing?
- Lead the end-to-end delivery of integrated marketing campaigns across owned, earned and paid channels to support the growth of Car Care.
- Coordinate cross functional teams including Brand, CRM, Digital, Product, Legal, Finance and Technology to deliver marketing activity on time and to a high standard.
- Develop and manage marketing assets, campaign collateral and customer communications, ensuring a consistent and engaging customer experience.
- Work closely with internal specialists and external agency partners to deliver campaigns efficiently and effectively.
- Monitor campaign performance, using insight and data to optimise activity and demonstrate commercial impact.
- Maintain governance across marketing assets, messaging and approved claims, ensuring content remains accurate, compliant and on brand.
What do I need?
- Proven experience delivering integrated marketing campaigns from planning through to execution within a fast-paced environment.
- Strong stakeholder management skills, with the ability to influence, coordinate and build relationships across multiple teams and levels of the organisation.
- Experience managing complex projects with excellent organisational skills and the ability to balance multiple priorities and deadlines.
- Previous experience working with creative, media or marketing agencies would be advantageous.
- A commercial mindset with experience using campaign performance and customer insight to inform decision making and optimise results.
- Someone who is proactive, adaptable and comfortable rolling up their sleeves to deliver high quality work while maintaining pace and attention to detail.
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Additional information
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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