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Marketing Manager
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Dumfries Campus, Bankend Road, Dumfries | Salary: £51,507.70 | 35 hours per week | Permanent
What's the Job?
Join Our Team as Marketing Manager
Dumfries & Galloway College is seeking an experienced, creative, and strategic Marketing Manager to lead our marketing function and help shape how the College is understood and experienced by prospective students, employers, partners, and communities across the region.
This is a pivotal role within the College, combining strategic leadership with hands-on delivery. Reporting to the Director of Skills and Marketing, you will lead the development and implementation of an insight-led marketing strategy that strengthens our reputation, supports student recruitment, enhances employer engagement, and contributes to commercial growth.
Working within a small, agile team, you will oversee multi-channel marketing campaigns, digital communications, public relations, events, and brand management, ensuring all activity is impactful, measurable, and aligned with College priorities.
If you are passionate about delivering high-quality marketing, leading continuous improvement, and using data and insight to drive results, we would love to hear from you.
What You'll Do
As Marketing Manager, you will:
- Lead the creation and delivery of the College's marketing strategy, supporting student recruitment, employer engagement, and commercial growth.
- Plan and deliver integrated marketing campaigns across digital, social media, PR, events, advertising, and print.
- Lead the development and management of the College brand, ensuring consistency, accessibility, and quality across all communications.
- Use audience insight, market research, and performance data to inform decisions and maximize marketing effectiveness.
- Oversee the College website and digital channels, improving user experience, engagement, and conversion.
- Manage media relations, PR activity, and external suppliers to enhance the College's profile and reputation.
- Support internal communications and stakeholder engagement across the organization.
- Monitor and evaluate campaign performance, providing clear reporting and recommendations.
- Manage marketing budgets, procurement, and supplier relationships, ensuring value for money and return on investment.
- Provide supportive leadership to the marketing team, encouraging innovation, collaboration, and continuous improvement.
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About You
Who We're Looking For
Essential Experience
We're looking for someone who brings:
- Leadership experience within a marketing role in a complex organization.
- Proven success delivering effective multi-channel marketing campaigns.
- Strong experience in digital communications, social media management, and content creation.
- Experience developing and implementing marketing strategies that deliver measurable outcomes.
- Experience using data, analytics, and audience insight to improve performance and decision-making.
- Experience producing or overseeing communications, PR, and brand-focused activity.
Skills You'll Need
- Excellent marketing, communication, and stakeholder management skills.
- Strong understanding of branding, customer journeys, and campaign planning.
- Excellent project management and organizational skills.
- Confidence using digital marketing platforms, analytics tools, and content management systems.
- Ability to lead, motivate, and develop others.
- Strong attention to detail and commitment to delivering high-quality work.
- Ability to manage competing priorities in a fast-paced environment.
Essential Qualifications
- Degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.
- SCQF Level 7/8 qualification or equivalent relevant experience.
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Desirable Qualifications
- CIM or equivalent professional marketing accreditation.
- Postgraduate qualification or advanced professional qualification in marketing or leadership.
Other Benefits
- Membership of the Local Government Pension/SPPA Scheme
- Up to 45 days annual leave (including bank holidays and college closure dates)
- Opportunities for career progression and professional development
- Access to a wide range of health and wellbeing benefits including Cycle to Work, Bike Shop, Home & Electronics Lifestyle Savings, and Employee Assistance Programme
Who We Are
Explore our website for more information about the College and who we are.
How To Apply
About Us – Dumfries & Galloway College
If you are interested, please complete the online application form via the Dumfries & Galloway College website by the closing date indicated below.
For Further Information, Please Contact
Leona Seaton, Assistant Principal – Commercial Growth and Strategy
Please visit our website for contact details.
Closing Date: 11th September 2026
What Happens Next
Notification of Interviews will be sent to successful applicants shortly following the closing date.
What Else You Need To Know
If you are successful in securing the role, your employment will be conditional upon the College receiving two satisfactory references and relevant background checks, including a Disclosure Scotland check on all criminal offences (spent and unspent). Applicants must not be barred from working with children or vulnerable adults.
All staff are required to become members of the Protecting Vulnerable Groups (PVG) Scheme, managed and delivered by Disclosure Scotland.
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