High5
Marketing Manager
Reading
Posted about 23 hours ago
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Marketing Manager
Reading, UK (Hybrid)
Full Time
What you will do
- Drive growth of the Nicorette brand across the UK.
- Full accountability for delivering the full P&L in the year and sharing targets, shaping the UK 3 year operating plan; inputting into innovation, digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global Task force.
- Work closely with the Global Task Force Team and be a key advisor on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
- Lead and execute the local digital strategy, working closely with the Global Taskforce on our website, app and behavioural science solutions.
- Be the Brand Lead for the UK E-Commerce Channel and responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnerships.
- Lead local innovation business-case sizing, consolidating opportunities across markets to provide a Northern Europe view.
- Support commercial partners on the local Portfolio strategy.
- Partner and execute Healthy Lives Mission & Sustainability initiatives.
- Work closely with cross-functional teams to drive excellence in execution for Nicorette in UK (including integrated business planning, media and data-driven marketing, digital shelf, revenue growth management and joint business planning with customers).
- Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
- Use analytical skills to shape and size commercial and innovation opportunities.
- Develop and coach a direct team of two; driving energy, engagement and business impact.
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Experience Required
- Preferably experienced at the Marketing Manager (PG30) level, with a strong track record of performance & exceptional leadership & influence skills.
- Degree level education or equivalent experience and brand management experience in an FMCG environment.
- E-Commerce Experience & knowledge of E-Commerce/ Retail media.
- People management experience essential, responsible for coaching and developing teams.
- Experience developing, adapting, and activating content and communication plans, including media strategy and deployment, data-driven marketing, and a deep understanding of customer, retailer requirements.
- Strong commercial and financial acumen, including P&L development.
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What we are looking for
- Strong interpersonal and people management skills, a collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards.
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proactive and results driven, creates a sense of urgency for direct reports & team members to meet objectives. Enjoys bringing new ideas to the table & holds others accountable.
- Proven implementation ability and flexibility to adapt plans/challenges as they arise.
- Strong analytical and influencing skills and known to work as self-directed decision-maker.
- Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
- The ability to master complexity, able to communicate clearly with strong impact and excels in leading teams.
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