Paid Digital Marketing

• Independently plan, manage, optimise and evaluate paid campaigns across platforms including Meta and LinkedIn.
• Understand the different requirements of B2B and B2C paid campaigns.
• Define audiences, budgets, objectives, KPIs and conversion goals.
• Monitor campaigns throughout their lifecycle and optimise based on performance.
• Demonstrate ROI where tracking allows and establish appropriate KPIs where direct revenue attribution is not possible.
• Produce clear reporting showing performance, learnings and how results have informed future campaign decisions.

Affiliate, Partnership & Creator Marketing

• Identify where affiliate marketing could add commercial value to We Group and its projects.
• Develop relevant marketing partnerships and affiliate opportunities.
• Develop creator and influencer engagement strategies where appropriate.
• Leverage brands and communities such as WMC to secure relevant creator, artist and industry endorsements.
• Engage speakers, partners, clients and other stakeholders as campaign advocates.

Special Projects & Industry Engagement

• Lead special projects that support We Group’s industry profile and business objectives.
• Curate panels, including concepts, speakers and promotional activity for selected industry events.
• Identify speaking and thought-leadership opportunities for Nick Morgan and other senior team members.

Websites, Email & Brand

• Oversee and update company and relevant project websites, ensuring content, design and user journeys remain current and effective.
• Monitor website analytics and recommend improvements.
• Plan targeted email campaigns for WMC and other necessary projects.
• Oversee and implement brand consistency across websites, social media, decks, marketing assets and internal materials.
• Brief and manage designers, developers and other external suppliers where required.

Event Marketing & Ticketing

• Lead marketing strategy and delivery for relevant We Group event and conference projects.
• Develop campaigns to drive ticket sales, registrations and attendance.
• Monitor sales against targets and recommend additional or alternative activity where required.
• Plan communications around launches, ticket tiers, deadlines and other key conversion points.
• Work closely with event, ticketing, registration, speaker and partnership teams.
• Oversee relevant on-site marketing, branding, content and attendee communications.

AI & Innovation

• Own and develop practical AI projects and agents that improve marketing efficiency and effectiveness.
• Identify marketing processes that could benefit from AI or automation.
• Explore applications across research, content, reporting, campaign planning and speaker management.
• Test new tools and introduce effective workflows to the wider marketing team.

Financial & Commercial Skills

Budgets, ROI & Suppliers

• Manage marketing budgets and track spend against agreed allocations.
• Evaluate the commercial impact and ROI of marketing activity.
• Manage relationships with external marketing suppliers and ensure work is delivered to brief, budget and deadline.
• Monitor marketing time allocated to client projects to ensure activity remains within agreed scopes and budgets.
• Complete timesheets and expenses accurately using relevant company systems.

Personal & Management Skills

Marketing Executive Management

• Directly manage the Marketing Executive and take responsibility for their workload, priorities and development.
• Set clear briefs, objectives and deadlines and delegate appropriate day-to-day marketing activity.
• Review work, provide constructive feedback and ensure a consistently high standard of output.
• Hold regular check-ins and support the Marketing Executive’s professional development.
• Ensure responsibilities are appropriately divided so the Marketing Manager can maintain focus on strategy, performance and higher-level delivery.

New Business

• Work closely with the senior team to identify priority audiences, sectors and opportunities.
• Develop relevant campaigns and content to support new business objectives.
• Ensure inbound opportunities generated through marketing are appropriately tracked and followed up.
• Support award submissions and wider opportunities to raise We Group’s industry profile.

Initiative & Organisation

• Take ownership of marketing projects and work independently.
• Identify challenges early and approach senior management with recommended solutions.
• Manage multiple brands, projects and deadlines while maintaining high-quality output.
• Set realistic timelines and manage stakeholder expectations.
• Proactively challenge or change marketing approaches where evidence suggests they are not working.

Working Relationships

• Build strong relationships with colleagues, senior management, clients and external partners.
• Present strategies, performance and recommendations confidently to senior stakeholders.
• Add measurable value to client and consultancy relationships.
• Manage client expectations around scope, timelines, deliverables and approvals.

Company Culture

• Represent We Group professionally at industry events and meetings.
• Nurture external relationships that can support business development.
• Bring a positive, proactive and collaborative approach to the workplace.
• Demonstrate enthusiasm for We Group’s values and culture.
• Remain curious about new marketing approaches, technologies and opportunities.
• Take responsibility for marketing outcomes, not simply marketing output.