C&M Travel Recruitment
Marketing Manager
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Marketing Manager
c£50k doe, London / Hybrid, Travel Industry
Are you a strategic, commercially focused marketing leader looking to make a real impact? We're seeking an experienced Marketing Manager to lead the marketing strategy across an exciting portfolio of B2B and B2C brands within the travel industry.
This is a fantastic opportunity to take ownership of a multi-channel marketing function, leading digital campaigns that drive audience growth, customer engagement, and commercial revenue. You'll manage and develop a talented marketing team while working closely with senior stakeholders to shape the future direction of the business.
Key Responsibilities
- Develop and deliver integrated marketing strategies across a portfolio of digital and print brands.
- Plan and execute multi-channel campaigns across email, social media, content, paid media, and website marketing.
- Lead marketing activity for industry events, driving registrations, ticket sales, awards entries, and attendee engagement.
- Create and optimise customer journeys, segmentation, and marketing automation using CRM and marketing platforms.
- Deliver commercial client campaigns across multiple channels, ensuring successful execution and measurable results.
- Analyse campaign performance, website traffic, and audience insights, using data to optimise future marketing activity.
- Manage marketing budgets, KPIs, and reporting, presenting performance insights and recommendations to senior leadership.
- Lead brand development, ensuring consistent messaging and creative execution across all platforms.
- Identify new audience growth opportunities, partnerships, and innovative marketing initiatives.
- Manage, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture.
- Work closely with commercial, editorial, and customer success teams to support business objectives and maximise revenue opportunities.
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What We're Looking For
- Proven experience in a senior marketing role with responsibility for developing and delivering successful marketing strategies.
- Strong digital marketing expertise across email, content, social media, CRM, marketing automation, and analytics.
- Experience using customer engagement or marketing automation platforms to build personalised customer journeys.
- Excellent analytical skills with experience using data and insights to drive performance.
- Strong leadership, communication, and stakeholder management skills.
- A proactive, commercially minded approach with the ability to manage multiple projects in a fast-paced environment.
- Experience in the online travel sector preferred but not essential.
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What's on Offer
- Hybrid working (3 days in the London office, 2 from home).
- Salary in the region of £50k depending on experience.
- 25 days' annual leave plus bank holidays.
- Pension scheme.
- The opportunity to shape the marketing strategy of a growing media business.
- Career development opportunities and the chance to lead a talented marketing team.
- A collaborative and supportive culture with regular social events.
If you're an ambitious marketing leader who enjoys combining strategic thinking with hands-on delivery, we'd love to hear from you.
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