Oskar
Marketing Manager
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Marketing Manager
Reporting to the CMO, the Marketing Manager will own the day-to-day delivery of Oskar's marketing, working across strategy, campaign delivery, content, and social media as the business scales from its London launch to national coverage. This is a hands-on role for a senior marketer who is as comfortable advising the board on strategy as they are scheduling social media posts, well suited to someone who wants to shape a marketing function from the ground up in an early-stage business.
Working closely with the CMO and a roster of specialist agencies and consultants, you will also be supported by an in-house designer for web design and video editing. You will drive awareness, agent adoption, and home buyer engagement. As Oskar grows, you will work with the CMO to build and resource a wider marketing team against forecast growth.
Responsibilities
Strategy and reporting
- Deliver Oskar's integrated marketing plan across B2C and B2B workstreams, ensuring activity is sequenced, on-brand, and commercially focused.
- Advise the CMO and board on marketing strategy and performance, translating activity into a clear narrative on growth and opportunity.
- Responsible for the CRM database as it grows, including its prospect and customer segments for communication.
- Monitor and report on marketing KPIs on a regular cadence, providing clear performance insights.
- Identify gaps and opportunities in the plan, making recommendations and adjustments as the business evolves.
Brand and content
- Own Oskar's content calendar across social media, website, and newsletter, ensuring output is planned, purposeful, and aligned with campaign priorities.
- Write and create content across formats, including social posts, website copy, newsletters, and campaign messaging, working within Oskar's established tone of voice guidelines.
- Maintain brand consistency across all touchpoints.
- Work with the in-house designer on web design, video editing, and visual content.
- Work with PR specialists to repurpose media coverage into timely, channel-appropriate content.
- Identify and collaborate with relevant brands to create partnership content that builds trust, engagement, and acquisition.
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Social media and community management
- Manage and grow Oskar's social media presence on LinkedIn, Instagram, YouTube and, eventually, TikTok, developing a content approach suited to each platform and audience.
- Build and grow engaged communities across social channels, responding to comments and messages and proactively building relationships with followers, partners, and advocates.
- Confident working and repurposing existing content but also, where necessary working with property agents and home buyers to capture our own.
- Track and report on social media performance, using insights to refine content and community approach.
- Stay close to platform trends and best practice, recommending new formats or channels where they support Oskar's growth.
B2C marketing
- Deliver consumer-facing marketing activity, building awareness of Oskar among home buyers and driving engagement across digital channels to meet acquisition targets, including ATL and BTL campaigns, brand partnerships, and engagement events.
- Manage consumer onboarding communications.
B2B marketing
- Manage delivery of the property agent acquisition strategy as Oskar rolls out nationally, neighbourhood by neighbourhood.
- Work with the founder and agent engagement lead to manage the property agent marketing control group.
- Manage property agent onboarding communications, and the development of agent communications, sales collateral, and partner-facing content.
Engagement campaigns
- Use weekly acquisition and engagement reports to identify the user funnel and build an engagement plan that increases lifetime value for both home buyers and agents.
- Design and test engagement content to improve open rates, click-through, and retention.
- Work with the account management team to deliver communications to paying consumers, registered agents, and partners.
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Agency and supplier management
- Brief and manage specialist agencies and consultants as needed, holding partners accountable for quality and delivery alongside the CMO.
- Manage relevant budgets, tracking spend against plan and flagging risks early.
Team
- As Oskar grows, work with the CMO to build and resource a wider marketing team against forecast growth.
Requirements
- An experienced marketer with demonstrable experience delivering integrated B2C and B2B marketing, including hands-on content and social media delivery, ideally within property, technology, or a comparably fast-moving sector.
- Comfortable advising the board and translating marketing strategy into commercial outcomes for non-marketing stakeholders.
- An excellent writer with a strong editorial eye, confident producing and critiquing copy across a range of formats and audiences.
- Hands on CRM and email marketing experience.
- Proven experience growing and managing social media communities, particularly on LinkedIn and Instagram.
- Commercially astute, with a track record of working to KPIs and translating marketing activity into measurable business outcomes.
- Comfortable working with external agencies and an in-house designer, briefing clearly and maintaining brand standards.
- Happy working hands-on in an early-stage business, with the ambition and capability to help build a team as the company scales.
Package
- Contract to permanent role, five days a week. £250 - £300 per day depending on experience.
- You will need to have easy access to central London. The role will start remotely, but you will be expected to work from an office in London, once this is established.
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