Axiom Hospitality
Marketing Manager
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Perfectly positioned just a stone's throw away from Piccadilly Train Station, Manchester Marriott Hotel Piccadilly proudly emerges as the city's leading 4-star destination.
The Role
The Marketing Manager is responsible for developing and delivering the hotel's marketing strategy to drive brand awareness, increase revenue, and maximise occupancy across all market segments. The role is responsible for creating engaging marketing campaigns, managing digital channels, supporting sales activity, and ensuring brand standards are consistently maintained.
Working closely with the Commercial Director, Revenue Manager, and wider Sales Team will identify opportunities to promote the hotel, food and beverage outlets, meetings and events, weddings, and seasonal campaigns.
The role reports directly to the Commercial Director.
Benefits
- Worldwide employee discounts at Marriott Hotels
- Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B
- 28 days holiday, including bank holidays, increasing yearly to 33 days
- Discounts across retail, restaurants, events, and more through our benefits & rewards portal
- Access to our Employee Assistance Line to support your Mental Health and Wellbeing
- Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay
- Yearly complimentary Axiom Xcape stayover after one year of service
- A growing team with great training, progression, and promotion opportunities
- Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire
- Length of service awards, ranging from 1 year to 3, 5, 10, and 20-year rewards and more!
Key Responsibilities
Marketing Strategy
- Develop and implement the hotel's annual marketing plan.
- Create and deliver marketing campaigns that support the hotel's commercial objectives.
- Identify new opportunities to increase revenue across bedrooms, meetings and events, food and beverage, and leisure facilities.
- Monitor market trends and competitor activity to identify opportunities and threats.
- Measure campaign performance and provide regular reports with recommendations.
Digital Marketing
- Manage and update the hotel's website, ensuring content is accurate and up to date.
- Plan and deliver email marketing campaigns.
- Manage SEO and support PPC campaigns where applicable.
- Develop engaging content for digital platforms.
- Monitor website analytics and conversion performance.
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Social Media
- Develop and manage the hotel's social media strategy.
- Produce engaging content across platforms including Facebook, Instagram, LinkedIn, and TikTok where appropriate.
- Create photography and video content to promote the hotel.
- Manage the content calendar.
- Monitor engagement and respond to customer enquiries where appropriate.
- Track social media performance and recommend improvements.
Brand Management
- Ensure all marketing materials comply with brand guidelines.
- Maintain consistency across all printed and digital communications.
- Liaise with external agencies, designers, and printers where required.
- Support new product launches and promotional campaigns.
Public Relations
- Build relationships with local media and community organisations.
- Identify PR opportunities to promote the hotel.
- Prepare press releases where appropriate.
- Coordinate media visits and promotional events.
Sales Support
- Work closely with the Commercial Director and Sales Team to develop promotional campaigns.
- Produce sales collateral including brochures, presentations, and promotional materials.
- Support corporate, group, conference, and wedding business through targeted marketing activity.
- Assist with client events, showcases, and networking opportunities.
Events & Promotions
- Develop seasonal campaigns including Christmas, Mother's Day, Valentine's Day, Easter, and summer promotions.
- Promote food and beverage offers.
- Support wedding fairs, exhibitions, and hotel showcases.
- Coordinate promotional events within the hotel.
Budget Management
- Manage the marketing budget effectively.
- Monitor campaign expenditure.
- Ensure maximum return on investment.
- Obtain quotations from suppliers where appropriate.
Reporting
- Produce monthly marketing reports.
- Monitor key performance indicators including:
- Website traffic
- Social media engagement
- Campaign ROI
- Lead generation
- Direct bookings
- Event enquiries
- Present findings and recommendations to senior management.
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General Responsibilities
- Act as an ambassador for the hotel and brand.
- Maintain excellent relationships with guests, clients, and colleagues.
- Ensure compliance with GDPR and data protection legislation.
- Comply with all company policies and procedures.
- Promote equality, diversity, and inclusion at all times.
- Undertake any other duties reasonably requested by the General Manager.
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
Core Skills
Having these core skills will put you one step further to joining Axiom Hospitality and Manchester Marriott Hotel Piccadilly.
Opportunities for All
At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water, and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable, and responsible business for our people, our communities, and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.
Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.
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