Caselton Clark
Marketing Manager
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Marketing Manager
Salary: £45k - £50k & Strong Benefits Package
Location: London, Hybrid
Company
We're recruiting for a commercially minded, growth-focused Marketing Manager to join a fast-growing financial media and events business. This is an exceptional opportunity for a marketer who thrives on acquisition, retention, and delivering measurable commercial impact across the US and wider Americas region.
This role is ideal for someone ready to take ownership of regional acquisition campaigns, build retention journeys for subscribers, sponsors, and delegates, and partner closely with Sales, Editorial, and Product teams to deliver meaningful commercial impact.
Responsibilities
- Deliver acquisition campaigns for Americas subscribers, sponsors, and delegates
- Localise messaging and campaign assets for the Americas audience across different buyer profiles
- Qualify and pass high-intent leads to Sales, supporting nurture and retargeting activity
- Build cross-sell activity between events and subscriptions to deepen engagement
- Keep existing subscribers, sponsors, and delegates engaged through relevant, targeted content
- Monitor event targets, audience health, and marketing budgets, adapting campaigns based on performance
- Coordinate marketing activity, social media, and interviews onsite at events
- Support the marketing launch of new regional Americas events as the portfolio grows
- Partner with Sales, Editorial, and Product teams to align messaging, content, and market needs
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Requirements
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- 3+ years' experience in marketing, ideally spanning acquisition and retention in a B2B, media, or events environment
- Proven experience running paid and email acquisition campaigns, ideally to US or Americas audiences
- Strong understanding of funnels, from lead generation through nurture to sales handover
- Experience localising campaigns and messaging for different regional audiences
- Comfortable managing event marketing budgets, websites, and onsite delivery
- Highly commercial mindset with a focus on subscriber, sponsor, and delegate retention
- Collaborative approach with experience working closely with Sales, Editorial, and Product teams
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