Cool Filtration
Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Manager
Brand, Digital, Content & Campaigns
Company: Cool Filtration Ltd
Location: Hybrid / Remote, with occasional travel to London, Blackpool, customer meetings and industry events
Employment Type: Full-Time
Company Description
Cool Filtration Ltd designs and delivers engineered filtration solutions for data centre liquid cooling, AI infrastructure, high-performance computing, and industrial cooling applications.
The company operates in a specialist and fast-growing market where technical credibility, customer education, brand presence, and clear communication are critical. Cool Filtration works with customers, OEMs, engineering partners, suppliers, and technology companies across the UK and internationally.
Role Purpose
The Marketing Manager will be responsible for developing and executing Cool Filtration’s marketing activity across brand, digital presence, content, campaigns, events, customer communications, and sales support materials.
This is a hands-on marketing role. The successful candidate will help turn Cool Filtration’s technical expertise into clear, professional, and engaging marketing content that supports customer engagement, sales activity, investor communication, recruitment, industry visibility, and market credibility.
The role requires someone who can combine strategic thinking with practical execution, working closely with technical and commercial teams to build a strong, consistent, and credible brand in the data centre liquid cooling and engineered filtration market.
Key Responsibilities
Marketing Strategy & Planning
- Develop and manage Cool Filtration’s marketing plan and content calendar.
- Translate company priorities into practical marketing campaigns and communication activity.
- Support the development of Cool Filtration’s brand positioning in data centre liquid cooling, AI infrastructure, and engineered filtration.
- Identify key audiences, including data centre operators, OEMs, CDU manufacturers, consultants, technology partners, suppliers, and investors.
- Ensure marketing activity supports commercial priorities, customer engagement, and strategic account development.
- Track marketing activity, campaign outputs, and performance.
Brand & Messaging
- Maintain a consistent Cool Filtration brand voice across all external communications.
- Develop clear messaging around filtration, contamination control, fluid cleanliness, system reliability, and liquid cooling protection.
- Ensure customer-facing documents, presentations, and digital content are professional, consistent, and aligned with company positioning.
- Support the development of brand guidelines, templates, and standard messaging.
- Help improve how Cool Filtration presents itself to customers, partners, investors, and industry stakeholders.
Digital Marketing
- Manage and improve Cool Filtration’s digital presence.
- Support website content updates, landing pages, news posts, and product/application pages.
- Manage LinkedIn content planning, drafting, scheduling, and engagement.
- Develop email campaign content for customer updates, lead nurturing, and re-engagement.
- Support digital campaigns linked to conferences, product launches, customer sectors, and strategic opportunities.
- Monitor basic digital performance, including engagement, website traffic, campaign response, and lead activity.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Content Creation
- Create and coordinate marketing content, including:
- LinkedIn posts
- Website updates
- Product summaries
- Capability documents
- Customer-facing brochures
- Case studies
- Campaign emails
- Presentation content
- Event materials
- Customer follow-up packs
- Thought-leadership support content
- Work with technical colleagues to turn complex technical topics into clear customer-facing messages.
- Support the development of content around liquid cooling filtration, system cleanliness, uptime, reliability, data centre cooling, and AI infrastructure.
- Coordinate images, diagrams, graphics, and marketing assets.
Campaign Management
- Plan and execute targeted marketing campaigns.
- Support campaigns for key customer sectors, including data centres, CDU manufacturers, OEMs, engineering partners, and industrial customers.
- Coordinate campaign activity with sales, proposals, and customer follow-up.
- Support lead-generation and lead-nurturing activity.
- Work with HubSpot and internal trackers to ensure leads and campaign follow-ups are recorded.
- Support customer re-engagement campaigns for dormant or previous opportunities.
Events, Conferences & Industry Activity
- Support Cool Filtration’s presence at industry conferences, trade shows, customer visits, and technical events.
- Prepare event materials, presentations, banners, handouts, and follow-up content.
- Coordinate pre-event and post-event communications.
- Work with the Commercial & Marketing Coordinator to ensure event leads are recorded and followed up.
- Support LinkedIn and website activity around events.
- Help capture customer insights, photos, stories, and follow-up actions from events.
Sales & Proposal Support
- Work with the Proposals & Applications Manager to improve the quality and consistency of proposal materials.
- Develop customer-facing content that supports proposals, presentations, and technical-commercial discussions.
- Maintain a library of standard company information, capability statements, customer presentations, and product/application content.
- Support sales teams with targeted account materials and follow-up packs.
- Help turn customer use cases and project examples into reusable marketing and sales collateral.
Internal Communications & Employer Brand
- Support internal company updates and announcements.
- Help communicate company milestones, new hires, customer wins, partnerships, events, and achievements.
- Support recruitment marketing and employer brand content.
- Work with the leadership team to present Cool Filtration as a credible, ambitious, and technically strong company.
Agency, Supplier & Partner Coordination
- Coordinate with designers, website providers, freelancers, agencies, or external marketing suppliers where required.
- Manage external marketing work to ensure quality, deadlines, and consistency.
- Support co-created marketing activity with suppliers, customers, partners, and industry collaborators.
- Ensure all external marketing content is reviewed and approved before publication.
Required Skills & Experience
- Experience in B2B marketing, marketing communications, digital marketing, brand management, or product marketing.
- Strong writing, editing, and content creation skills.
- Experience managing digital campaigns, LinkedIn content, email campaigns, and customer-facing materials.
- Ability to turn technical information into clear and engaging marketing content.
- Strong organizational and project management skills.
- Experience working with sales, product, technical, or engineering teams.
- Strong attention to detail.
- Confident using Microsoft Office, Google Workspace, and presentation tools.
- Comfortable working in a growing company where processes are developing.
- Able to manage multiple priorities and deadlines.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Preferred Experience
- Experience in engineering, manufacturing, industrial technology, data centres, cooling, energy, automation, software, infrastructure, or technical products.
- Experience working in international or multi-market environments.
- Experience supporting product launches, technical campaigns, or industry events.
- Experience using HubSpot, LinkedIn, website CMS tools, email marketing platforms, or analytics tools.
- Experience developing case studies, white papers, brochures, technical articles, or customer presentations.
- Experience working with senior technical stakeholders or founder-led businesses.
Role Boundaries
The Marketing Manager is not responsible for:
- Final technical approval of marketing claims;
- Final commercial pricing or contract terms;
- Final proposal approval;
- Technical performance guarantees;
- Direct ownership of engineering decisions;
- Final legal approval of public statements;
- Senior sales revenue ownership.
Technical claims must be reviewed by the Chief Filtration Solutions Architect, Engineering, or other relevant technical authority. Commercial and proposal content must be aligned with the Proposals & Applications Manager and commercial leadership.
Key Performance Indicators
Performance will be assessed against:
- Delivery of a consistent marketing calendar;
- Quality and professionalism of marketing content;
- Improvement in LinkedIn and digital engagement;
- Production of customer-facing materials;
- Support provided to sales and proposals;
- Timely campaign delivery;
- HubSpot and lead follow-up support;
- Quality of event and conference marketing support;
- Brand consistency across company documents;
- Ability to work effectively with technical and commercial teams.
Success Measures
The Marketing Manager will be successful if Cool Filtration has:
- A stronger and more professional brand presence;
- Regular and relevant LinkedIn and digital content;
- Improved customer-facing sales and proposal materials;
- Clearer messaging around filtration and liquid cooling;
- Better marketing support for conferences and customer engagement;
- Stronger follow-up from campaigns and events;
- Reusable content for proposals, sales, and strategic accounts;
- A more consistent marketing process across the company;
- Improved visibility in the data centre liquid cooling and engineered filtration market.
Personal Attributes
The successful candidate should be:
- Commercially aware;
- Organised and structured;
- Creative but practical;
- Comfortable with technical subjects;
- Confident working with senior stakeholders;
- Able to simplify complex information;
- Proactive and self-starting;
- Collaborative and calm under pressure;
- Willing to work in a fast-moving scale-up environment;
- Interested in data centre infrastructure, AI infrastructure, and technical innovation.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location