Marketing Manager

Campaigns & Lead Generation

• Develop and deliver integrated marketing campaigns designed to generate high-quality enquiries for Aeros.
• Work closely with the sales team to understand lead quality, conversion and pipeline requirements.
• Support campaigns across our Fast-Track and Flexi-Track professional training pathways, individual courses and other areas of the business.
• Develop targeted campaigns around academy tours, events, graduate outcomes, airline relationships and key recruitment periods.
• Ensure marketing activity is commercially focused and measurable.

Content & Social Media

• Manage the Marketing Assistant, who is responsible for much of Aeros’ day-to-day social content, blogs, ad hoc marketing projects and event support.
• Take responsibility for the overall content plan and ensure activity supports wider marketing and commercial objectives.
• Maintain a consistent and professional Aeros tone of voice.
• Identify strong stories from across the business, including student milestones, graduate careers, fleet developments, partnerships and airline relationships.
• Ensure content is planned, purposeful and appropriate for each channel rather than simply produced for volume.

Events

• Lead the marketing planning and delivery for Aeros events.
• Manage Aeros’ presence at key industry events, including Pilot Careers Live.
• Support academy tours, school and careers events, fly-ins and other recruitment activities.
• Coordinate event messaging, collateral, signage, lead capture and follow-up requirements.
• Work with Sales and operational teams to ensure events deliver measurable outcomes.
• Attend events where required, including occasional weekends.

PR & Communications

• Identify and develop PR opportunities across Aeros.
• Manage relationships with external PR support where required.
• Draft and coordinate press releases, announcements and company communications.
• Support communications around fleet investment, partnerships, airline relationships, graduate success and company developments.
• Help protect and strengthen Aeros’ reputation through clear, accurate and professional communications.

Brand Management

• Act as a day-to-day guardian of the Aeros brand.
• Ensure consistent use of brand identity, messaging and tone across all marketing channels.
• Manage the production of brochures, advertising, signage, event collateral and other marketing materials.
• Support the continued development and implementation of the Aeros brand.

Team & Agency Management

• Manage, support and develop the Marketing Assistant.
• Set clear priorities, deadlines and expectations.
• Manage marketing agencies and external suppliers on a day-to-day basis.
• Ensure external partners are delivering against agreed objectives, budgets and KPIs.
• Build effective relationships across Aeros to ensure marketing activity reflects operational priorities and opportunities.

Reporting & Performance

• Produce clear regular reporting on marketing performance.
• Track key measures including leads, conversion, website performance, PPC and Meta results, SEO visibility and cost of acquisition.
• Use data to recommend where marketing investment should be increased, reduced or redirected.
• Manage activity within agreed marketing budgets.
• Maintain a strong focus on return on investment rather than vanity metrics.

Essential Skills & Experience

• Proven experience in a Marketing Manager or similar senior marketing role, with strong hands-on digital marketing experience, including Meta campaigns.
• Experience managing and optimising paid digital activity, with an understanding of PPC, campaign performance and lead generation.
• Experience using CMS, CRM and reporting tools, with the ability to interpret marketing data and turn insight into clear actions.
• Experience managing agencies and external suppliers against agreed objectives, budgets and KPIs.
• Experience managing, supporting or developing others within a marketing team.
• Excellent communication skills - written, spoken and interpersonal.
• Strong organisational skills and attention to detail, with the ability to manage competing priorities and deadlines.
• A self-starter with a growth mindset who takes initiative, follows through and remains comfortable with hands-on delivery.
• Confidence working with stakeholders at different levels across the business and translating commercial priorities into marketing activity.

Desirable Skills & Experience

• A genuine interest in aviation and people, with enthusiasm for developing knowledge of the flight training sector.
• Previous experience within aviation, flight training, education, training or another lead-generation focused sector would be advantageous, but is not essential.
• Experience in customer-facing roles or working closely with sales/customer service teams.
• Familiarity with Microsoft Office and SharePoint, with a willingness to develop these skills further.

Why Join Us?

• Be part of a highly-respected and fast-growing flight training organisation
• Play a key role in helping future pilots take off in their careers
• Friendly, passionate team environment
• Opportunities for progression and professional development
• Be part of the future of Aeros!