Glenholme Healthcare Ltd
Marketing Manager
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Marketing Manager
Location: Eton, Berkshire
Contract: Full-time
Salary: £40,000 - £45,000 (depending on experience)
About Us
Glenholme Senior Living provides high-quality residential, dementia, respite, and end-of-life care across a growing portfolio of care homes in England. We are committed to delivering exceptional care in welcoming, person-centred environments where residents can live with dignity, independence, and purpose.
As we continue to grow, marketing plays a vital role in supporting occupancy, strengthening our reputation, generating enquiries, attracting talented colleagues, and promoting our homes within their local communities.
The Role
We are seeking an experienced Marketing Manager to lead the marketing function for Glenholme Senior Living. Reporting to the Director of Senior Living, you will be responsible for developing and delivering the company's marketing strategy across digital, print, advertising, public relations, events, recruitment marketing, and brand management.
This is a hands-on role combining strategic planning with campaign delivery. You will oversee a small marketing team, manage external suppliers and agencies, support occupancy growth across our homes, and ensure Glenholme Senior Living is represented consistently and professionally across all marketing and recruitment activity.
The role requires occasional travel to our care homes and attendance at events across the organisation.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement the annual marketing strategy for Glenholme Senior Living.
- Create and manage marketing plans that support occupancy growth, brand awareness, and business objectives.
- Monitor performance against agreed KPIs and provide regular reporting to senior leadership.
- Identify opportunities to increase enquiries, admissions, and market share across all regions.
Digital Marketing & Advertising
- Oversee all digital marketing activity, including website management, SEO, PPC, social media, email marketing, and online advertising.
- Manage relationships with digital agencies and external suppliers.
- Analyse website, advertising, and campaign performance using data and reporting tools.
- Drive continuous improvement in lead generation, enquiry conversion, and return on investment.
- Manage digital advertising budgets across occupancy and recruitment campaigns.
- Oversee recruitment advertising campaigns across job boards, social media platforms, and other digital channels.
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Recruitment Marketing
- Support recruitment initiatives across the organisation.
- Develop compelling recruitment marketing campaigns that strengthen employer brand awareness.
- Produce and review recruitment advertising copy to ensure consistency, quality, and brand alignment.
- Ensure the Glenholme Senior Living brand is represented professionally across all recruitment materials and candidate communications.
- Monitor and optimise recruitment advertising performance and spend.
Content, Design & Communications
- Oversee the creation of engaging content across websites, social media, newsletters, brochures, advertisements, and marketing materials.
- Develop compelling case studies, resident stories, news articles, and campaign content.
- Manage public relations activity, including press releases and media engagement.
- Support care homes with the production of promotional materials, printed collateral, signage, and local marketing resources.
- Maintain a consistent tone of voice and visual identity across all communications.
Brand Management
- Maintain brand consistency across all marketing, recruitment, and communication channels.
- Ensure all marketing materials meet Glenholme Senior Living's brand standards and regulatory requirements.
- Support the ongoing development and positioning of the Glenholme Senior Living brand.
- Act as a brand guardian across the organisation.
Events & Community Engagement
- Lead the promotion and marketing of open days, workshops, community events, sponsorship opportunities, and exhibitions.
- Support care home teams with local marketing initiatives and community engagement activities.
- Develop partnerships and relationships that strengthen Glenholme Senior Living's presence within local communities.
Team Leadership
- Lead, develop, and support the marketing team through regular coaching, objective setting, and performance management.
- Manage external agencies, designers, printers, photographers, videographers, and other suppliers.
- Foster a collaborative, creative, and results-driven marketing culture.
Budget & Reporting
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- Manage the marketing budget and ensure effective allocation of resources.
- Monitor return on investment across marketing and recruitment campaigns.
- Produce regular reports for senior leadership covering enquiries, occupancy support, recruitment marketing performance, and campaign outcomes.
What We're Looking For
Essential
- Proven experience in a marketing management role.
- Strong understanding of digital marketing, including SEO, PPC, social media, email marketing, and website management.
- Experience developing and implementing successful multi-channel marketing campaigns.
- Excellent copywriting, communication, and content creation skills.
- Strong analytical skills with experience using marketing and reporting tools.
- Experience managing digital advertising budgets and measuring return on investment.
- Experience managing external suppliers and agencies.
- Experience leading and developing team members.
- Strong project management and organisational skills.
- Ability to manage multiple priorities and deadlines.
- Proficient in Microsoft Office and common marketing platforms.
- Full UK driving licence and willingness to travel between sites.
- Enhanced DBS check required.
Desirable
- Experience within health and social care, healthcare, care homes, retirement living, or hospitality sectors.
- Experience supporting recruitment marketing and employer branding initiatives.
- Proficiency in Adobe Creative Suite, particularly Adobe InDesign.
- Experience using CRM, marketing automation, and email marketing platforms.
- Photography, videography, or graphic design experience.
- Knowledge of occupancy-driven marketing and lead generation.
What We Offer
- 28 days annual leave, including bank holidays, increasing to 33 days with length of service.
- Your birthday off (following successful probation)*.
- Life insurance cover of £10,000*.
- Cycle2Work scheme*.
- Employee Assistance Programme – including advice on wellbeing, finances, and family support*.
- Blue Light Card reimbursement*.
*Terms and conditions apply to all benefits.
Glenholme Senior Living is committed to safeguarding and promoting the welfare of vulnerable adults. All appointments are subject to an enhanced DBS check and satisfactory references.
Job Code: GHETO1
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