Marketing Manager

Marketing Manager required by an exciting travel-industry specialist publishing and events company. Circa 50K. Mon-Fri. Hybrid (3 days) London Office.

This is an opportunity to take ownership of the marketing strategy across a varied portfolio of B2C and B2B brands and lead a small team of talented marketers.

Responsibilities of Marketing Manager:

• Develop and deliver marketing strategies across a portfolio of digital platforms and print publications.
• Plan and coordinate campaigns across a range of channels, including email, social media, website content, and paid advertising.
• Lead the promotion of industry events, helping to increase registrations, ticket sales, awards entries, and attendee engagement.
• Build and improve customer journeys through CRM management, audience segmentation, and marketing automation.
• Deliver integrated client campaigns across multiple channels, ensuring projects run smoothly and achieve measurable results.
• Track campaign performance using website analytics, audience insights, and key metrics to continually improve future activity.
• Manage marketing budgets, monitor KPIs, and share performance updates and recommendations with senior leaders.
• Oversee brand messaging and creative output, ensuring a consistent identity across all marketing channels.
• Identify new ways to grow audiences through partnerships, new marketing opportunities, and fresh campaign ideas.
• Support, mentor, and develop the marketing team, creating a collaborative, high-performing working environment.
• Work closely with editorial, commercial, and customer success teams to align marketing activity with wider business goals and support revenue growth.