Westmill | part of Associated British Foods plc
Marketing Manager
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We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.
Overview Of Role
This is a fantastic opportunity for a commercially minded marketer who thrives on turning insight into growth and enjoys shaping strategy, influencing key decisions and delivering measurable business results. In this agile, hands-on role, you will take ownership of the strategic and commercial growth agenda for three of the UK's leading South Asian food brands – Elephant Atta, Rajah and Patak’s – defining where the brands should play, how they can win and what actions will drive sustainable growth across categories, channels and customers. You will be someone who enjoys turning plans into action and has experience of the UK South Asian food market, enabling you to identify opportunities that resonate with consumers and deliver commercial success.
You will lead annual and three-year brand planning, oversee commercial performance and drive strategic growth projects, ensuring the brands deliver against ambitious sales, profit and market share targets. Working closely with cross-functional teams and a Senior Brand Manager focused on communications and brand building, you will translate consumer, category, customer and financial insights into clear commercial actions that improve performance. You will also identify opportunities across portfolio strategy, pricing, promotional effectiveness, innovation, channel expansion and customer activation, developing robust business cases that unlock sustainable growth. This is a highly visible role that requires a pragmatic, action-oriented approach, with the ability to move seamlessly between strategic thinking and hands-on delivery.
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Key Accountabilities
- Lead the development of annual and three-year brand plans, setting clear growth ambitions, strategic choices, commercial priorities and measurable KPIs.
- Own the commercial performance for the brands, reviewing sales, margin, distribution, pricing, promotional performance, brand health and activity ROI to identify risks, opportunities and actions.
- Lead brand P&L thinking to improve growth, profitability, forecast quality and commercial delivery.
- Develop clear recommendations on portfolio strategy, pricing, pack architecture, customer priorities, range opportunities and innovation pipelines.
- Lead priority strategic projects from insight & opportunity identification through to business case, cross-functional alignment, launch execution and post-launch evaluation.
- Work closely with the communications-focused Senior Brand Manager to ensure consumer and brand-building plans support the agreed strategic and commercial growth agenda.
- Act as an active member of the Atta and Spice Segment Teams, bringing strategic direction, commercial challenge and brand growth leadership into cross-functional decision making.
The Right Person
You will be an experienced FMCG marketer, ideally within the food sector, with a proven track record of developing strategy and delivering commercial results. You combine strong commercial acumen with a data-led approach and are comfortable analysing performance, managing P&L considerations and turning insights into practical actions that drive growth.
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You have experience in brand strategy, commercial planning, pricing, promotions, portfolio management and innovation, together with the ability to lead complex projects from opportunity identification through to implementation and evaluation. You are a confident communicator who can influence stakeholders at all levels, build strong cross-functional relationships and bring clarity to complex challenges.
You are a self-starter with a strong bias for action, accountability and delivery. Resilient, pragmatic and calm under pressure, you enjoy working at pace and have a genuine interest in the UK Ethnic Market. Just as importantly, you are a collaborative team player with a positive attitude and a good sense of humour.
If you are looking for an opportunity to shape the future of iconic brands while making a significant commercial impact, we would love to hear from you.
Benefits
- A competitive salary and car allowance
- ABF Pension Scheme membership
- An annual Incentive Plan
- Private Healthcare
Additionally, you will have access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, electric vehicle and cycle to work salary sacrifice schemes, an option to buy additional holidays and a day dedicated to volunteering in your local community. You will also have access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.
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