Marketing Manager

Duties and Responsibilities

• Increase match attendance and ticket revenue through targeted, data-informed campaigns.
• Grow retail sales by delivering effective product launches, seasonal campaigns, and always-on promotion.
• Deliver partner rights and activations to a consistently high standard, supported by clear evidence and reporting.
• Generate qualified commercial leads and provide compelling marketing support for sponsorship, hospitality, and events.
• Increase the reach, quality, and engagement of the Club’s media channels while improving conversion from audience to action.
• Build a stronger, more consistent, and inclusive Club brand across men’s, women’s, academy, community, and supporter activity.
• Develop and manage an annual marketing plan and campaign calendar aligned to the Club’s football, financial, commercial, and community objectives.
• Use ticketing, retail, website, email, social media, and supporter insight to segment audiences, test approaches, and improve results.
• Maintain a live performance dashboard and provide concise monthly reporting on activity, outcomes, learning, and next actions.
• Own the marketing plan for season tickets, memberships, individual fixtures, cup ties, European matches, hospitality, and selected Club events.
• Create fixture-specific campaigns that reflect opponent, timing, availability, supporter segment, and sales position, with appropriate urgency and offers.
• Work closely with ticketing and operations colleagues to improve the supporter purchase journey, pre-match information, matchday communications, and post-match follow-up.
• Plan and deliver marketing for kit launches, training wear, leisurewear, gifts, limited editions, and seasonal retail moments.
• Coordinate product photography, creative assets, launch schedules, email, social media, website content, and in-stadium promotion.
• Use sales and stock insight to focus promotion, support sell-through, and reduce avoidable end-of-season stock exposure.
• Work with retail colleagues to improve online and physical store presentation, customer journeys, and supporter communications.
• Translate signed partner agreements into clear activation plans, delivery schedules, and internal responsibilities.
• Deliver all agreed marketing commitments accurately and on time, including digital content, branding, events, campaigns, hospitality support, and player or staff appearances where applicable.
• Develop creative, mutually valuable activations that connect partners with supporters, community programmes, and Club audiences.
• Maintain an auditable partner-delivery tracker, capture proof of performance, and contribute to high-quality review and renewal reports.
• Support the commercial team with sales materials, campaign concepts, audience data, case studies, and lead-generation activity for sponsorship, hospitality, and events.
• Oversee and support media colleagues and contributors to create an integrated content plan serving football, supporter, brand, and commercial priorities.
• Ensure Club channels consistently include purposeful calls to action and clear routes to ticketing, retail, hospitality, membership, and participation.
• Maintain appropriate approval, safeguarding, copyright, and data-protection standards across marketing activity.
• Develop and uphold practical brand guidelines covering identity, tone of voice, imagery, templates, and partner use of Club assets.
• Protect the integrity and reputation of Coleraine FC while finding fresh, authentic ways to tell the Club’s story, heritage, ambition, and community impact.
• Ensure the men’s first team, women’s and girls’ football, academy, community, social club, and other Club functions are represented within a coordinated marketing plan.
• Gather supporter feedback and audience insight, using it to improve communications, campaigns, access, and participation.