Growth & Company
Marketing Manager
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Regional Marketing Manager – DACH/Benelux
📍 London (Hybrid, 3 days/week) | Full-time
Our client, a fast-growing personal care brand, is looking for a founding European marketing hire to lead their launch into DACH and Benelux markets.
The Role
You'll own the 360° go-to-market strategy for Europe — from PR stunts and creator activations to retail/shopper marketing — reporting into the Director of Marketing, EU. This is a builder's role: high ownership and real impact on how the brand enters a brand-new territory.
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What You'll Do
- Localise global brand strategy into market-specific launch plans
- Lead end-to-end campaigns: PR, creator partnerships, 360 activations
- Manage local PR, social, and creative agencies
- Own shopper marketing and in-store activation with the retail team
- Track ROI and performance across the launch
- Build the playbook for future EU market entries
What We're Looking For
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- Experience in FMCG/Consumer Goods brand marketing + management
- Full professional German language and cultural fluency
- Strong grasp of the European retail landscape (Kantar/Nielsen literate)
- Comfortable with ambiguity and fast-moving product cycles
- A builder mentality, not a maintainer
Benefits
- Medical, dental, and vision cover
- Pension matching
- Generous PTO
- The chance to shape a brand's European expansion from day one
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