Marketing Manager

Roles and Responsibility

• Drive growth of the Nicorette brand across the UK.
• Full accountability for delivering the full P&L in the year and sharing targets, shaping the UK 3 year operating plan; inputting into innovation, digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global Task force.
• You will work closely with the Global Task Force Team and will be a key advisor on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
• You will lead and execute the local digital strategy, working closely with the Global Taskforce on our website, app and behavioural science solutions.
• You will be the Brand Lead for the UK E-Commerce Channel and will be responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnerships.
• Lead local innovation business-case sizing, consolidating opportunities across markets to provide a Northern Europe view.
• You are responsible for scoping local white space opportunities.
• You will support commercial partners on the local Portfolio strategy.
• You will partner and execute Healthy Lives Mission & Sustainability initiatives.
• You will be responsible for working closely with cross-functional teams to drive excellence in execution for Nicorette in UK (including integrated business planning, media and data-driven marketing, digital shelf, revenue growth management and joint business planning with customers).
• Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
• Use analytical skills to shape and size commercial and innovation opportunities.
• Develop and coach a direct team of two; driving energy, engagement and business impact.