C&M Travel Recruitment
Marketing Manager
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MARKETING MANAGER – WEST MIDLANDS
A fantastic opportunity has arisen for a commercially minded, creative and hands-on Marketing Manager to join a fast-growing premium travel and aviation business based in the West Midlands.
This is a varied role where you will take ownership of the marketing strategy and its execution, with a strong focus on digital lead generation, customer acquisition, conversion and growth across multiple international markets. This is very much a hands-on position for someone who enjoys getting involved and seeing the results of their work, rather than simply managing agencies.
KEY RESPONSIBILITIES
- Develop and execute the digital marketing strategy to drive enquiries, customer acquisition and sales
- Manage and optimise paid campaigns across Google, Meta, YouTube and other digital channels, with a strong focus on ROI and conversion
- Create email and CRM campaigns to nurture prospects, drive repeat business and support growth
- Manage influencer, affiliate and strategic partnership activity
- Oversee the website, digital customer journey and brand presentation
- Develop marketing activity around events, partnerships and key international markets
- Support brand activations and promotional campaigns
- Lead the development and presentation of branded merchandise and other marketing materials
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ABOUT YOU
- Strong hands-on digital marketing experience is essential, particularly across Google Ads, Meta and performance marketing
- Able to develop marketing strategy and execute it yourself – this is not a role focused solely on managing agencies
- Commercially minded, creative and confident using data and analytics to drive enquiries and conversions
- Strong experience across digital marketing, CRM, paid media and customer acquisition
- Self-motivated, organised and comfortable working independently in a fast-moving environment
- Experience within aviation, private aviation, luxury travel, premium travel or a high-end consumer brand would be advantageous
- Comfortable working within a small, entrepreneurial business with ambitious growth plans
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SALARY & BENEFITS
- £40,000–£50,000 depending on experience
- Office based in the West Midlands
- Monday–Friday, full-time with flexible working hours
- 25 days annual leave plus Bank Holidays
- Additional paid leave on your birthday
- Pension scheme
- Private medical care following successful completion of probation
If you would like to apply for the role of Marketing Manager please send your cv to kelly@candm.co.uk in the first instance explaining what experience you have that matches the job role please quote ref: KR60915
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