You will

Responsibilities for the role include;

• Campaign & Brand Marketing: Lead end-to-end campaign planning and execution across customer touchpoints, from proposition development and content strategy through to creative delivery and performance analysis.
• Integrated Campaigns: Develop and deliver marketing plans across owned, earned and paid channels, ensuring campaigns are joined up and consistent across the customer journey.
• Customer Insight: Use customer data, campaign results, reviews and other insight to understand audiences, inform marketing activity and continually improve performance.
• Marketing Communications: Own the marketing calendar and campaign plans, coordinating timings, creative assets, approvals and activation to ensure everything is delivered on time.
• Brand Consistency: Work across Brand, Creative, Digital and Internal Communications to ensure customers and colleagues receive a consistent and compelling brand story.
• Internal Engagement: Help bring campaigns to life across the wider business, working with internal teams and branches to build engagement and amplify marketing activity.
• Channel Performance: Oversee campaign execution across channels including SEO, PPC, email, website and paid social, ensuring activity is tailored to different customer segments.
• Commercial Performance: Set clear KPIs and use data to monitor clicks, traffic, conversion, revenue and ROI, identifying opportunities to optimise performance and improve cost efficiency.
• Test & Learn: Monitor channel performance, attribution and competitor activity to identify opportunities, test new approaches and drive continual improvement.
• Agency Management: Manage external agencies and partners, ensuring they understand the objectives, deliver against expectations and operate as an extension of the internal team.
• Reporting & Insights: Develop clear reporting across commercial and marketing KPIs, using data to provide actionable insight and recommendations.
• Ways of Working: Continuously improve marketing processes, workflows and ways of working, identifying gaps, removing blockers and making delivery more effective.

Your Experience

You have around 4-7+ years' experience within a marketing role, with experience managing integrated campaigns from strategy through to execution. Experience within retail or B2B is advantageous.

You're commercially-minded and understand how marketing activity connects to wider business objectives. You enjoy getting into the detail, but can also step back and see the bigger picture.

You are a confident communicator who can build relationships with stakeholders at all levels, whether that is face to face, written or verbal.

You're confident working across multiple channels and stakeholders and can bring together creative, digital and commercial teams to deliver campaigns that are both engaging and effective.

You have experience across;

• Integrated Marketing Experience: Proven experience planning and delivering multi-channel marketing campaigns across owned, paid and earned channels.
• Campaign Management: Strong end-to-end campaign management skills, with the ability to manage multiple projects, deadlines, budgets and stakeholders.
• Commercial Mindset: Understanding of how marketing drives traffic, engagement, conversion and revenue, with experience working against measurable KPIs.
• Data & Analytics: Comfortable using data and campaign performance to make decisions, identify opportunities and optimise marketing activity.
• Digital Marketing Knowledge: Good understanding of channels such as SEO, PPC, email, websites and paid social, with the ability to work effectively with digital specialists.
• Customer Insight: Naturally curious about customers and confident using data and insight to influence proposition, messaging and campaign strategy.
• Stakeholder Management: Excellent communication skills and the ability to build strong relationships across creative, digital, commercial and wider business teams.
• Agency Management: Experience managing external agencies or partners and ensuring they deliver against agreed objectives.
• Project Management: Highly organised, proactive and able to keep multiple moving parts on track in a fast-paced environment.

This role is based in Durham, North East England. Before applying, please ensure that you are able to commute to the office for a minimum of 3-4 days per week.