GMA Consulting
Marketing Manager
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My client is looking to recruit a Marketing Manager to help raise their profile, engage key audiences and support business growth through targeted, multi-channel marketing activity.
The successful candidate will be responsible for the delivery of high-quality marketing and communications that support strategy and commercial objectives.
Responsibilities
- Planning and delivering multi-channel campaigns that promote my client's services and support business development priorities.
- Creating engaging content for the website, social media, email marketing, client communications, case studies, articles, thought leadership, service flyers and presentations.
- Developing email marketing and nurture activity, including newsletters, automated communications and targeted journeys.
- Using CRM, email and campaign analytics to monitor performance, improve activity and test copy, subject lines and calls to action.
- Supporting paid media activity, particularly LinkedIn, using performance data to optimise results.
- Acting as custodian of the website and using analytics to identify opportunities to improve performance.
- Supporting profile-raising activity, including events, conferences, external communications, social media and client communications.
- Working with external agencies and suppliers to deliver agreed activity to high standards and deadlines.
- Providing guidance and coaching to junior members of the marketing team where appropriate.
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Requirements
To be considered for this role candidates will need to be able to demonstrate:
- Proven marketing experience, ideally within professional services, financial services, pensions or another B2B environment.
- Experience delivering multi-channel marketing campaigns and projects.
- Strong written communication and copywriting skills, with the ability to turn complex information into clear, engaging content.
- Commercial awareness and an understanding of how marketing supports business development and client engagement.
- Confidence working with senior stakeholders and subject matter experts.
- Strong organisational and project management skills, with the ability to manage multiple priorities.
- A professional marketing qualification would be desirable.
- Knowledge of CRM, email marketing, nurture journeys, marketing automation, audience segmentation, email tracking, analytics and A/B testing.
- Experience with paid advertising, especially LinkedIn.
- Experience planning and delivering events such as roundtables, conferences and webinars.
- An excellent communicator who builds strong relationships at all levels.
- Collaborative, proactive and confident taking ownership of delivery.
- Detail-focused, with high standards of written work.
- Creative and commercially minded, with the ability to translate business objectives into practical marketing activity.
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This is a superb role and will suit somebody who is wishing to build and expand on their current skillset.
If you are interested in hearing more about this position please send your CV to me, Martin Warner, and I will get back to you as soon as possible.
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