Oxford University Press
Marketing Manager
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About the Role
This Marketing Manager role will support the ideation, development, creation, and delivery of Influencer marketing for Assessment Product Suite to drive usage and advocacy. The post holder will contribute to marketing strategy, planning, execution, and in agreed areas, take the lead on developing key tactics. Influencers include Teachers, Agents, and Key Opinion Leaders. They will also assist on other projects that happen in the Assessment.
Duties of the role will include:
- Devise the Influencer Marketing strategy to feed into the Sales and Marketing strategy for Assessment products and portfolio. Responsible for delivery of the influencer Marketing strategy.
- Work with Head of Marketing Assessment and Assessment Marketing team to develop global marketing strategies that align and support regional sales strategies over the short, medium, and long-term horizons with various marketing tactics including but not limited to events, webinars, conferences, campaigns, and social.
- Set clear strategic priorities and goals for the Assessment Marketing, with clarity and specificity to cut through amongst stakeholder groups including Assessment Group, Global Marketing, Regional and country Marketing, Assessment Sales & Marketing.
- Evidence-based rationale for proportionate focus across products, portfolio, and service upgrades.
- Understand the influencing factors around decision making for proposing Assessment product for different purposes and segments.
- Develop Marketing tactics and campaigns to be executed on time, on strategy, on budget, and with clear and progressive KPIs.
- Cohesion should be achieved through Assessment campaigns, building an ongoing narrative supporting OUP’s status as a trusted Assessment provider.
- Strengthen Sales-Marketing collaboration via regular Marketing Qualified Lead (MQL) -Sales Qualified Lead (SQL) initiatives.
- Advise and coach regions and countries on their assessment marketing influencers development.
- Support countries and regions for influencer initiatives. Share Central initiatives and progress, provide input to countries’ marketing plans/activities, discuss and provide ongoing monitoring on KPI and share best practices.
- Support other assessment projects.
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This is a 6-month fixed term contract, with the possibility of extension.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
To be successful in this role, you will ideally have/be:
- Previous Experience in Marketing
- Ability to multi-task and comfortable managing/working across different project teams
- Agility and capability to think ahead and plan proactively
- Familiar with marketing fundamentals (use of data, KPIs, customer value proposition, customer journey)
- Comfortable with change and open to learning (i.e., CRM and automation)
- Customer-focused, solution-focused, team player.
- Able to think creatively and demonstrate effective problem-solving skills
- Able to synthesize data and information and use it to inform marketing plans.
- Good communication skills.
- Knowledge or previous experience in Assessment (desirable)
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Benefits
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
Please see our Rewards and Recognition page for more information.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
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