ABL Recruitment
Marketing Manager
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OEM Automotive SENIOR Marketing Manager
Work style: Office Location: London
sector: Passenger Cars
Salary: £75,000 + 15% bonus scheme (additional £11,250 = cash salary of £86,250) + company car and other great benefits
The opportunity
This role is a genuinely interesting and varied OEM marketing role, and quite different from a conventional automotive marketing job and a mix of partnerships management and branding. What makes it particularly interesting is that you will not simply be maintaining an established brand you will be actively helping it grow in the UK and help shape how the brand looks. You will work both strategically and operationally. This car brand is relatively new and is growing rapidly, and the role is about how the brand looks, sounds and behaves in the UK market. You will have the opportunity to take ownership, be creative and make an immediate impact.
The job
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Reporting into the Branding Director, you will support across the full marketing mix and funnel, ensuring consistency of messaging, tone of voice and creative execution across all touchpoints. This is an operational role in which you will be managing multiple stakeholder partners (including football clubs) and doing the Brand Management as well as supporting the Directors who will manage the strategic oversight of the role.
Duties:
Partnerships management
- Work with partners including football clubs, collaborations, ambassadors, talent partnerships, and sports sponsorships.
- Ensure the messaging is in line with the partners' requirements.
- Check campaign timelines, budgets, creative assets, and messaging.
- Analyse the campaign results.
- Manage unique marketing events and support the creation of compelling presentations.
Brand Management
- Ensure all copy meets the messaging requirements.
- Meet with the senior team and the marketing team to review what's coming up — perhaps a new vehicle launch or national brand campaign.
- Review new creative work from the agency — advertising, video, social content, imagery, campaign copy, etc.
- Prepare or deliver a vehicle launch, event, partnership activation, or retailer marketing event — coordinating agencies, suppliers, content, and stakeholders.
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Requirements:
- Bachelor’s degree in marketing, communications, business, or a related field (essential).
- Experience within OEM automotive.
- 8-10 years relevant experience in automotive marketing.
- Experience in partnership management (stakeholder management).
- Experience in Branding.
ESSENTIAL: You must have substantial marketing experience gained within a passenger-car automotive OEM/manufacturer. Applications without automotive OEM experience cannot be considered.
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