About the role

We are looking for an experienced marketeer to continue to build the M&S Opticians brand and support the generation of appointments as we build our reputation as a leading optical and hearing care supplier on the high street.

This role will work closely with the Head of Marketing in meeting the marketing objectives through the development and implementation of effective multichannel marketing plans. Highly organised, you will need to be an all-rounder who can manage digital and CRM campaigns, merchandising and promotional projects alongside design and print. This role will need to manage internal and external stakeholders including M&S and therefore strong communication skills are key.

This is a full-time role, based in our head office in Birmingham, with some travel.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing’s retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to-day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive