ADLIB Recruitment | B Corp™
Marketing Manager
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Are you an experienced Marketing Manager (B2B) looking for an opportunity to make a measurable commercial impact?
This is a fantastic opportunity for a commercially focused marketer to join a well-established and ambitious organisation operating within a regulated environment.
As a Marketing Manager, you’ll create targeted campaigns, develop compelling content and help drive awareness of specialist products and services among employers, consultants and other key stakeholders. Working alongside sales and internal stakeholders, you'll play a key role in generating demand and supporting business growth.
What you’ll be doing
As the B2B Marketing Manager, this role will be responsible for planning and delivering integrated B2B marketing campaigns designed to engage employers, employee benefits consultants and workplace intermediaries. The focus will be on developing clear and compelling messaging that communicates the value of products and services to target audiences. Working closely with sales teams, the role will support priority prospects, consultant relationships and pipeline opportunities. Responsibilities include creating sales enablement materials such as pitch decks, case studies, brochures, guides and digital content that helps move prospects through the buying journey. Campaign performance, lead quality and pipeline contribution will be monitored and analysed to identify opportunities for improvement. Collaboration with marketing, proposition, compliance and commercial teams will ensure activity is delivered effectively, on time and in line with regulatory and brand requirements.
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What experience you’ll need to apply
- Previous experience as a B2B Marketing Manager or in a similar B2B marketing role.
- Strong background in campaign planning, execution and optimisation.
- Experience delivering lead generation and nurture campaigns.
- Proven experience working closely with sales teams in a pipeline-driven environment.
- Ability to create sales enablement content including presentations, case studies and marketing collateral.
- Experience measuring campaign performance against lead, opportunity and pipeline metrics.
- Knowledge of CRM, marketing automation and campaign reporting platforms.
- Excellent written communication skills with the ability to simplify complex propositions.
- Strong stakeholder management and relationship-building skills.
- Commercially focused mindset with a passion for delivering measurable results.
- Experience within financial services, pensions, employee benefits or another regulated sector would be advantageous.
- Understanding of consultant-led, HR, finance or employer buying journeys would be beneficial.
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What you’ll get in return for your experience
In return, you receive a salary of £50-60k DOE alongside a discretionary annual bonus and regular salary reviews. You'll benefit from hybrid working arrangements, generous annual leave entitlement and other great benefits. You'll also join a collaborative and supportive environment that actively encourages professional development and continuous learning.
What's next?
If this sounds like the opportunity you've been looking for, we'd love to hear from you. Please apply via the apply button with an up-to-date CV. Alternatively, if you'd like to discuss this B2B Marketing Manager opportunity in more detail, please get in touch with Ania.
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