Rankins Jewellers
Marketing Manager
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Marketing Manager
Location: Bishopsgate, London
Working pattern: Full-time | 4 days office-based, 1 day remote
About Rankins Jewellers
Rankins Jewellers is a family-owned, London-based luxury jeweller specialising in natural and lab-grown diamonds, bespoke pieces and luxury watches.
With a showroom in the heart of London and a growing online store, our collections range from everyday pieces to statement designs, alongside a bespoke service for customers looking to create something completely unique.
Social media and digital marketing have played a huge part in the growth of Rankins, especially over the past 5 years, helping us build a loyal and highly engaged customer base across the UK. We're still in the early stages of our digital journey, with plenty of opportunity to build on what we've achieved so far, develop new channels and strengthen our online presence.
We're a fast-moving and ambitious business, with new products, collections and ideas launching regularly. As Rankins continues to grow, we're looking for a Marketing Manager to lead the next stage of our marketing and help shape how the brand develops digitally.
This is an exciting opportunity to join Rankins at an important stage of its growth, build on strong foundations and take our marketing to the next level.
About the Role
We're looking for an experienced, creative and commercially minded Marketing Manager to take ownership of Rankins' marketing and help drive the next stage of our digital growth.
This is a varied and hands-on role covering social media, content, email marketing, influencer marketing, website development, campaigns and events. You'll be responsible for developing the strategy across these areas, while also being closely involved in bringing ideas and campaigns to life.
You'll work closely with the wider Rankins team and external partners to build on our existing digital presence, explore new opportunities and create marketing activity that strengthens the brand, engages our customers and ultimately drives growth.
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Key Responsibilities
- Develop and manage the overall marketing strategy, working closely with the Directors to plan integrated campaigns around new product launches, key trading periods, promotions and wider business priorities.
- Plan and deliver campaigns across social media, email, website, influencer marketing and paid advertising, ensuring activity is consistent across every channel.
- Develop creative concepts and content ideas that resonate with the Rankins audience and support both brand and commercial objectives.
- Plan and coordinate regular content shoots from initial concept through to delivery, briefing and managing photographers, videographers, content creators and other external partners.
- Own Rankins' email marketing through Klaviyo, planning and creating regular campaigns while continually developing and optimising automated flows, segmentation and campaign performance.
- Develop and manage Rankins' influencer and creator strategy, including managing relationships with partner agencies and overseeing influencer campaigns and collaborations.
- Monitor and report on performance across the website, social media, email and influencer activity, using insights to identify opportunities and shape future marketing decisions.
- Identify opportunities to improve the online customer journey, user experience and conversion, working closely with the wider Rankins team and E-Commerce Assistant to develop new website functionality, landing pages and digital projects.
- Manage relationships with external Shopify developers and digital partners, overseeing projects from initial brief through to delivery.
- Manage the relationship with our paid advertising agency, developing and briefing campaign creative, messaging and offers while ensuring paid activity aligns with the wider marketing strategy.
- Develop ideas for events, partnerships and experiences that bring the Rankins brand to life and create new opportunities to engage with our customers.
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Experience & Skills
- Previous experience in a Marketing Manager, Digital Marketing Manager or similar role, ideally within an e-commerce-led business.
- Strong experience across social media, content, email and influencer marketing.
- Proven experience developing and delivering integrated marketing campaigns from concept through to launch.
- Strong working knowledge of Shopify is essential.
- Experience using Klaviyo or a similar email marketing platform, including campaigns and automated flows.
- A good understanding of paid social and digital advertising, with experience working alongside paid media agencies or specialists.
- Confident using analytics and reporting tools to monitor performance and inform marketing decisions.
- Experience managing external agencies, developers, creators and other creative partners.
- Experience within jewellery, luxury, fashion, beauty or retail would be an advantage.
About You
We're looking for someone who:
- Is creative, commercially minded and full of ideas.
- Is proactive, hands-on and happy to get stuck in.
- Enjoys working as part of a small, close-knit team.
- Is organised and confident juggling multiple projects and priorities.
- Takes ownership, uses their initiative and gets things moving.
- Has a strong eye for content, branding and detail.
- Keeps up with social, digital and e-commerce trends.
- Is happy to work four days a week from our Bishopsgate office and showroom, near Liverpool Street.
Benefits & Perks
- 25 days' annual leave per year
- Paid lunch
- Flexible working hours – our team typically works 10am–5pm, with the option to work 9am–5pm with a one-hour lunch break
- Workplace pension
- Staff discount on diamond jewellery
- Christmas bonus, subject to business performance
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