Marketing Manager

About the Role

There’s nothing better than knowing you are part of a team that has made something perfect for someone. At Bloor Homes our Marketing Manager is a vital role in our large, family-run business that ensures the smooth running of the Regional Office in coordinating the creation and delivery of high quality marketing communications work.

We are recruiting for an experienced Marketing Manager to join our Southern Region, based in Newbury, RG14 2PS to cover maternity leave. This role will include devising and coordinating campaigns, incentives and events, dealing with our Sales and Technical Departments and being part of a hardworking, successful Team. Whilst working within the guidelines of our high-profile Bloor Homes brand, you’ll be responsible for liaising with external agencies and our internal Graphics department to produce high-quality digital and printed marketing materials, for delivery across local, mainstream and electronic media, and through our website, property portals, estate agents and elsewhere. This is a key position in a friendly, family-owned business, where we believe in attracting and encouraging the best people to develop successful careers with us.

Main Duties

• Overall accountability for production, accuracy and content of all marketing communication both online and hard copy.
• Forward planning marketing requirements to support the sales team with accurate literature, plans, signage and displays.
• Ensuring accurate and effective development and plot information on the Bloor Homes website, property portals and with estate agents as necessary.
• Briefing the marketing agency on marketing campaigns including HTML emails, digital adverts, PPC, press adverts, leaflets, signage, outdoor advertising etc.
• Ensuring timely and targeted campaign bookings with the media buying agency.
• Managing a significant annual marketing budget for the region.
• Reviewing effectiveness of digital campaigns using Google Analytics and using this knowledge for future marketing plans. Formulating effective marketing strategies.
• Monitoring and reviewing competitor activity and advising on best practise.
• Managing regional PR initiatives and proof-reading all press releases.
• Visiting sales offices to ensure quality and consistency of all displays. Assessing new opportunities for sales material.
• Managing the effective use of the CRM software by sales advisors.
• Overall responsibility for effective lead management on future developments.
• Liaising with third party agents and consortium partners to optimise online and on-site presence as required.
• Attending meetings that may be necessary in the performance of your duties.
• Complying with and uphold company policies and procedures.
• Maintaining all health and safety aspects associated with Covid-19.