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Marketing Manager
Build the brand. Create demand. Help shape the future of food.
MicroLub is looking for a proactive, commercially minded B2B Marketing Manager to build our brand with the audiences that matter and turn engagement into genuine growth opportunities.
We are developing next-generation protein technologies for fat and oil replacement, helping food businesses create products that meet changing consumer and market needs. This role offers the opportunity to take ownership of how that story reaches the market and how interest develops into customer conversations.
Working with our Marketing Director and closely alongside the commercial, innovation and technical teams, you will lead the day-to-day activation of our B2B marketing strategy. Your initial focus will include SMEs with the capability and ambition to commercialise new products within the next 12–18 months.
The Opportunity
This is a broad, hands-on role with real ownership. You will connect brand building, audience insight, CRM, content, events and earned media into an integrated demand-generation programme. You will have the freedom to shape how MicroLub shows up, while working with experts whose science has a compelling commercial story to tell.
What You’ll Own
- Activate the marketing strategy through integrated B2B campaigns that build awareness, credibility and preference among priority audiences.
- Develop the CRM and marketing database, including segmentation, target-account development, data capture and meaningful performance reporting.
- Create lead-generation and nurture journeys that move prospects from awareness to qualified commercial engagement.
- Own LinkedIn as our key always-on brand channel, building a consistent editorial programme that grows relevant reach, engagement and inbound interest.
- Turn complex science and product capability into persuasive customer stories, presentations, case studies, brochures, digital content and thought leadership.
- Create earned-media opportunities and manage PR activity, media relationships and external partners.
- Use trade shows and industry events as customer-acquisition platforms, with targeted pre-event outreach, lead capture and disciplined follow-up.
- Work with commercial and technical colleagues to connect marketing activity to meetings, trials, partnerships and pipeline opportunities, measuring performance and improving activity over time.
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What You’ll Bring
- Strong experience owning B2B brand-building and multi-channel marketing activity.
- A demonstrable track record in lead generation and nurture, with an understanding of how marketing contributes to commercial pipeline.
- Hands-on CRM and database experience, including segmentation, campaign management and reporting.
- The ability to build an engaging B2B presence on LinkedIn and create content that earns attention from the right audiences.
- Excellent writing and storytelling skills, with the confidence to translate technical or scientific subjects into clear customer value.
- Experience using events, PR and earned media to build relationships and create opportunities.
- A balance of strategic thinking and practical delivery: you are comfortable setting direction and producing excellent work yourself.
- Commercial curiosity, sound judgement, initiative and the ability to thrive in a fast-moving, entrepreneurial environment.
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Experience That Would Be Particularly Valuable
Experience in food, ingredients, nutrition, FMCG, biotechnology, manufacturing or another science- or technology-led B2B market would be advantageous. Exposure to SMEs, innovation teams, product commercialisation or early-stage/scale-up businesses would also be valuable.
Why MicroLub?
You will join a science-led business at an exciting stage of growth, with the opportunity to make a visible impact on the brand, build the systems and channels that support demand, and help convert breakthrough technology into lasting customer value.
Interested?
If you are an ambitious B2B marketer who wants to own the journey from brand attention to commercial opportunity, we would love to hear from you. Apply via LinkedIn with your CV and a short note explaining why this opportunity appeals to you.
MicroLub values diversity and is committed to creating an inclusive environment where everyone can do their best work.
No recruitment agencies, please. We are managing this search directly.
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