Marketing Manager

The Institute and Faculty of Actuaries (IFoA) is the UK's chartered professional body dedicated to educating, developing and regulating actuaries based both in the UK and internationally.

The IFoA regulates and represents over 34,000 members worldwide, overseeing their actuarial education at all stages of qualification and development throughout their careers. We set examinations, continuing professional development, professional codes and disciplinary standards for our members.

We are currently recruiting a Marketing Manager for a Permanent contract.

This role is hybrid, both working from home and in our London hub. You will work approximately 1 or 2 days per month in the hub.

We encourage our colleagues to work flexibly between home and the hub to suit their needs and preferences, in line with our hybrid working policy. Colleagues are able to work their hours flexibly, in line with core business hours and requirements. We also offer formalised flexible working agreements.

The starting salary is £45,790

To apply, please send a CV and cover letter to HRsupport@actuaries.org.uk by the closing date of Sunday 6 September.

Please note that this vacancy may close early if we receive a high volume of applications, so we’d encourage you to get your application in as soon as possible

Applicants for this role must have the right to work in the UK.

Purpose of Job

The Marketing Manager will be responsible for working on the strategy, planning, and execution of marketing campaigns across the IFoA, as well as managing internal stakeholders.

The Marketing Manager will work closely with internal stakeholders across the IFoA to determine business needs, devise strategies, plan campaigns and work with colleagues in the Marketing and Propositions team to execute and evaluate the plans.

Principal Accountabilities

• Act as an account manager to colleagues across the organisation, identifying their marketing needs, writing and executing marketing plans, evaluating results and reporting back to key stakeholders, as directed by the Marketing Management and Strategy Lead.
• Work across all aspects of marketing the member lifecycle from building a pipeline of potential members wanting to enter the profession through to acquisition, conversion, annual renewal, and ongoing marketing communications.
• Write and produce effective communications and marketing copy to promote the work of the IFoA to members, volunteers, staff and external audiences through online and offline delivery channels.
• Write briefs for the development and production of marketing materials, and online communications that are designed to achieve a defined objective, and are appropriate to key audiences. Work with the Brand and Design Lead and channel managers on the design, production and delivery of materials using both in-house expertise and agency resource.
• Work with the to ensure that marketing campaigns make the best use of the available data and insights we have on our members and commission further market research as required.
• Work with Communications Lead and Digital Marketing Lead to deploy campaigns effectively across the IFoA’s channels.
• Work with channel managers to evaluate campaigns using metrics and use this data to drive continual improvement of our marketing campaigns.