Chatsworth & The Devonshire Group
Marketing Manager
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Marketing Manager
We're looking for a creative, commercially minded and digitally confident Marketing Manager to join our team at Chatsworth.
Reporting to the Head of Marketing, this role is integral to developing customer-focused, cohesive and holistic marketing communications for Chatsworth, growing audiences, improving engagement and increasing revenue across visitor admissions, hospitality and accommodation, the online shop, and onsite retail and catering outlets.
Working across digital and traditional channels, you'll help ensure a consistent and impactful presence both online and offline that reflects the Chatsworth brand positioning.
The Marketing Manager will be responsible for developing and delivering marketing communications that support revenue-generating activities and brand awareness across Chatsworth.
The successful candidate will be closely involved with digital and traditional channels, managing campaigns, developing content, overseeing key marketing platforms and using audience insight and performance data to maximise impact. The role will also work collaboratively with teams across events, hospitality, collections, retail, catering, learning and visitor experience.
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What You'll Be Doing
- Managing and developing core platforms, including websites and CRM systems.
- Creating, managing and adapting communications plans to support revenue-generating activities and brand awareness.
- Creating engaging and original content for websites and email marketing.
- Developing strategies to increase audience reach and engagement.
- Managing and optimising campaigns across web, paid search, email, PR and print.
- Managing external agencies and freelancers where required.
- Monitoring emerging technologies, trends and audience behaviours to identify opportunities.
- Evaluating performance and reporting on reach, engagement, impact and ROI.
- Supporting and overseeing marketing executives within the team.
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We're Looking For Someone Who Has
- Strong skills in content creation, copywriting, website CMS management and optimisation, SEO, GEO, PPC, CRM and email marketing.
- Experience using one or more of the following: Umbraco, WordPress, Dot Digital (or similar CRM/automated marketing platform), Canva, GA4 and Adobe Creative Cloud.
- Experience managing and motivating direct reports or teams, effectively delegating and giving autonomy.
- Strong project management and prioritisation skills.
- Experience working with consumer data and audience segmentation.
- Excellent writing, editing and communication skills.
- Strong analytical skills and experience tracking and reporting on performance.
- An understanding of emerging and established AI tools and their relevance to marketing.
- Awareness of consumer and market trends within heritage, culture, hospitality, accommodation, travel or tourism.
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